SEOUL COMMERCIAL AREA

서초역 발달상권

서초구서초3동· Area 242,820 m² · Area code 3120169 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

스포츠클럽 2025 Q4 · Seoul data

Estimated sales (quarter)YoY
Stores14▲ +27.3% YoY
Sales per storeYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q1
Estimated sales▲ +2.6%
Stores▲ +57.1%
Sales per store▼ -34.7%
Market size
Estimated sales (quarter)
vs 2024Q4
Estimated transactions
Per-store economics
Estimated sales per store
vs a year ago
Per transaction
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩176.7M – ₩549.5M
20212022202320242025
₩348.7M
Stores7 – 14
20212022202320242025
714
Sales per store₩17.7M – ₩68.7M
20212022202320242025
₩49.8M
Openings0 – 4
20212022202320242025
20
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY +27.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
14
vs a year ago
+27.3%
Franchise share
0% (0/14)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩459.1M
Stores 2024 Q1 → 2025 Q4
1014
Sales per store 2024 Q1 → 2025 Q4
₩45.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–112%
  • 11–148%
  • 14–1719%
  • 17–2170%
  • 21–240%
Age
  • 10s0%
  • 20s8%
  • 30s54%
  • 40s9%
  • 50s14%
  • 60+16%
Weekday / weekend
  • Weekday96%
  • Weekend4%
Day of week
  • Mon17%
  • Tue32%
  • Wed5%
  • Thu11%
  • Fri31%
  • Sat4%
  • Sun0%
Gender
  • Male47%
  • Female53%

Each split's share of estimated sales in 2025 Q1.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q414+27.3%000%
2025Q314+40.0%400%
2025Q2100.0%010%
2025Q1₩357.7M-22.1%11+10.0%₩32.5M-29.2%000%Possible crowding
2024Q4₩548M+71.9%11+10.0%₩49.8M+56.3%100%Growing
2024Q3₩176.7M-62.0%100.0%₩17.7M-62.0%000%Mixed
2024Q2₩318.1M-6.1%100.0%₩31.8M-6.1%000%Mixed
2024Q1₩459.1M-4.5%10-9.1%₩45.9M+5.1%000%Shrinking
2023Q4₩318.8M-12.3%10-9.1%₩31.9M-3.5%000%Shrinking
2023Q3₩464.7M+28.7%10-9.1%₩46.5M+41.6%000%Mixed
2023Q2₩338.7M+75.2%100.0%₩33.9M+75.2%010%Growing
2023Q1₩480.5M+110.1%11+10.0%₩43.7M+91.0%110%Growing
2022Q4₩363.6M+2.0%11+10.0%₩33.1M-7.3%000%Possible crowding
2022Q3₩361M+101.5%11+37.5%₩32.8M+46.5%100%Growing
2022Q2₩193.2M-64.8%10+25.0%₩19.3M-71.9%000%Possible crowding
2022Q1₩228.7M-34.4%10+42.9%₩22.9M-54.1%000%Possible crowding
2021Q4₩356.4M10₩35.6M200%
2021Q3₩179.2M8₩22.4M000%
2021Q2₩549.5M8₩68.7M100%
2021Q1₩348.7M7₩49.8M200%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.