SEOUL COMMERCIAL AREA

서초역 발달상권

서초구서초3동· Area 242,820 m² · Area code 3120169 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

인테리어 2025 Q4 · Seoul data

Estimated sales (quarter)₩135.9M▼ -2.4% YoY
Stores7±0.0% YoY
Sales per store₩19.4M▼ -2.4% YoY

Reading this area Against a year earlier, estimated sales -2.4%, stores 0.0% and sales per store -2.4% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -8.7%
Stores▼ -12.5%
Sales per store▲ +4.4%
Market size
Estimated sales (quarter)
₩135.9M
vs 2024Q4
-2.4%
Estimated transactions
4,839
Per-store economics
Estimated sales per store
₩19.4M
vs a year ago
-2.4%
Per transaction
₩28K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩69.2M – ₩171.2M
20212022202320242025
₩148.8M₩135.9M
Stores7 – 8
20212022202320242025
87
Sales per store₩9.9M – ₩21.4M
20212022202320242025
₩18.6M₩19.4M
Openings0 – 1
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -2.4%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
7
vs a year ago
0.0%
Franchise share
0% (0/7)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩105.6M₩135.9M
Stores 2024 Q1 → 2025 Q4
77
Sales per store 2024 Q1 → 2025 Q4
₩15.1M₩19.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1121%
  • 11–1419%
  • 14–1756%
  • 17–214%
  • 21–240%
Age
  • 10s0%
  • 20s1%
  • 30s15%
  • 40s12%
  • 50s36%
  • 60+35%
Weekday / weekend
  • Weekday93%
  • Weekend7%
Day of week
  • Mon8%
  • Tue43%
  • Wed16%
  • Thu11%
  • Fri14%
  • Sat6%
  • Sun2%
Gender
  • Male76%
  • Female24%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩135.9M-2.4%70.0%₩19.4M-2.4%000%Mixed
2025Q3₩69.2M-38.0%70.0%₩9.9M-38.0%000%Mixed
2025Q2₩122.3M-16.6%70.0%₩17.5M-16.6%000%Mixed
2025Q1₩70M-33.7%70.0%₩10M-33.7%000%Mixed
2024Q4₩139.3M+10.6%70.0%₩19.9M+10.6%000%Growing
2024Q3₩111.6M70.0%₩15.9M000%
2024Q2₩146.7M70.0%₩21M000%
2024Q1₩105.6M-16.8%7-12.5%₩15.1M-4.9%000%Shrinking
2023Q4₩125.9M7-12.5%₩18M000%
2023Q37-12.5%000%
2023Q27-12.5%120%
2023Q1₩126.9M80.0%₩15.9M000%
2022Q480.0%000%
2022Q380.0%000%
2022Q280.0%000%
2022Q180.0%000%
2021Q4₩171.2M8₩21.4M000%
2021Q3₩135.6M8₩17M000%
2021Q2₩145.2M8₩18.2M000%
2021Q1₩148.8M8₩18.6M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.