SEOUL COMMERCIAL AREA

서초역 발달상권

서초구서초3동· Area 242,820 m² · Area code 3120169 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

골프연습장 2025 Q4 · Seoul data

Estimated sales (quarter)₩54.7M▼ -15.4% YoY
Stores6±0.0% YoY
Sales per store₩9.1M▼ -15.4% YoY

Reading this area Against a year earlier, estimated sales -15.4%, stores 0.0% and sales per store -15.4% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -54.2%
Stores▲ +20.0%
Sales per store▼ -61.8%
Market size
Estimated sales (quarter)
₩54.7M
vs 2024Q4
-15.4%
Estimated transactions
1,181
Per-store economics
Estimated sales per store
₩9.1M
vs a year ago
-15.4%
Per transaction
₩46K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩54.7M – ₩179.9M
20212022202320242025
₩119.5M₩54.7M
Stores5 – 6
20212022202320242025
56
Sales per store₩9.1M – ₩33M
20212022202320242025
₩23.9M₩9.1M
Openings0 – 1
20212022202320242025
00
Closings0 – 0
20212022202320242025
00
Franchise share0% – 20%
20212022202320242025
0%17%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -15.4%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
0.0%
Franchise share
17% (1/6)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩144.6M₩54.7M
Stores 2024 Q1 → 2025 Q4
66
Sales per store 2024 Q1 → 2025 Q4
₩24.1M₩9.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1412%
  • 14–1718%
  • 17–2139%
  • 21–2430%
Age
  • 10s0%
  • 20s0%
  • 30s2%
  • 40s29%
  • 50s45%
  • 60+24%
Weekday / weekend
  • Weekday68%
  • Weekend32%
Day of week
  • Mon18%
  • Tue10%
  • Wed14%
  • Thu9%
  • Fri17%
  • Sat17%
  • Sun14%
Gender
  • Male98%
  • Female2%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩54.7M-15.4%60.0%₩9.1M-15.4%0017%Mixed
2025Q3₩55.1M-30.9%60.0%₩9.2M-30.9%0017%Mixed
2025Q2₩66.5M-38.9%60.0%₩11.1M-38.9%0017%Mixed
2025Q1₩72.8M-49.6%60.0%₩12.1M-49.6%0017%Mixed
2024Q4₩64.7M-52.5%60.0%₩10.8M-52.5%0017%Mixed
2024Q3₩79.7M-43.9%60.0%₩13.3M-43.9%0017%Mixed
2024Q2₩108.9M-39.5%60.0%₩18.2M-39.5%0017%Mixed
2024Q1₩144.6M-16.6%60.0%₩24.1M-16.6%0017%Mixed
2023Q4₩136.1M-17.5%60.0%₩22.7M-17.5%0017%Mixed
2023Q3₩142.2M+15.1%6+20.0%₩23.7M-4.1%0017%Competition inflow
2023Q2₩179.9M+29.9%6+20.0%₩30M+8.3%0017%Growing
2023Q1₩173.2M+21.7%6+20.0%₩28.9M+1.4%0017%Mixed
2022Q4₩164.9M+1.0%6+20.0%₩27.5M-15.8%1017%Possible crowding
2022Q3₩123.6M-19.8%50.0%₩24.7M-19.8%0020%Mixed
2022Q2₩138.5M-16.0%50.0%₩27.7M-16.0%0020%Mixed
2022Q1₩142.4M+19.2%50.0%₩28.5M+19.2%1020%Growing
2021Q4₩163.3M5₩32.7M000%
2021Q3₩154.1M5₩30.8M000%
2021Q2₩164.9M5₩33M000%
2021Q1₩119.5M5₩23.9M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.