SEOUL COMMERCIAL AREA

서초역 Developed area

Seocho-gu (서초구) 서초3동· Area 242,820 m² · Area code 3120169 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

의약품 2025 Q4 · Seoul data

Estimated sales (quarter)₩12,075.7M▲ +0.1% YoY
Stores6▼ -14.3% YoY
Sales per store₩2,012.6M▲ +16.8% YoY

Reading this area Stores fell 14.3% from a year earlier while estimated sales held at +0.1%, so sales per store rose 16.8%. (vs a year earlier: Sales→ · Stores↓ · Per store↑)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +691.0%
Stores▼ -14.3%
Sales per store▲ +822.9%
Market size
Estimated sales (quarter)
₩12,075.7M
vs 2024Q4
+0.1%
Estimated transactions
13,811
Per-store economics
Estimated sales per store
₩2,012.6M
vs a year ago
+16.8%
Per transaction
₩874K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,526.6M – ₩12,236.8M
20212022202320242025
₩1,526.6M₩12,075.7M
Stores6 – 8
20212022202320242025
76
Sales per store₩218.1M – ₩2,012.6M
20212022202320242025
₩218.1M₩2,012.6M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
01
Franchise share13% – 17%
20212022202320242025
14%17%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +0.1%, stores YoY -14.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
-14.3%
Franchise share
17% (1/6)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (14%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩12,012.4M₩12,075.7M
Stores 2024 Q1 → 2025 Q4
66
Sales per store 2024 Q1 → 2025 Q4
₩2,002.1M₩2,012.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1150%
  • 11–1439%
  • 14–1711%
  • 17–210%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s17%
  • 40s20%
  • 50s4%
  • 60+59%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon13%
  • Tue24%
  • Wed31%
  • Thu0%
  • Fri32%
  • Sat0%
  • Sun0%
Gender
  • Male56%
  • Female44%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩12,075.7M+0.1%6-14.3%₩2,012.6M+16.8%0117%Sales→ · Stores↓ · Per store↑
2025Q3₩12,062M+0.0%7+16.7%₩1,723.1M-14.3%0014%Sales→ · Stores↑ · Per store↓
2025Q2₩12,069.8M+0.3%7+16.7%₩1,724.3M-14.0%0014%Sales→ · Stores↑ · Per store↓
2025Q1₩12,051.7M+0.3%7+16.7%₩1,721.7M-14.0%0014%Sales→ · Stores↑ · Per store↓
2024Q4₩12,061.8M+0.3%7+16.7%₩1,723.1M-14.0%1014%Sales→ · Stores↑ · Per store↓
2024Q3₩12,058M+0.3%60.0%₩2,009.7M+0.3%0017%Sales→ · Stores→ · Per store→
2024Q2₩12,031.1M-0.1%60.0%₩2,005.2M-0.1%0017%Sales→ · Stores→ · Per store→
2024Q1₩12,012.4M+0.1%6-14.3%₩2,002.1M+16.7%0017%Sales→ · Stores↓ · Per store↑
2023Q4₩12,020.2M-0.8%6-25.0%₩2,003.4M+32.2%0017%Sales→ · Stores↓ · Per store↑
2023Q3₩12,018.3M-0.9%6-25.0%₩2,003M+32.1%0017%Sales→ · Stores↓ · Per store↑
2023Q2₩12,045.4M-0.6%6-25.0%₩2,007.6M+32.5%0117%Sales→ · Stores↓ · Per store↑
2023Q1₩12,004.3M-1.9%7-12.5%₩1,714.9M+12.1%0114%Sales→ · Stores↓ · Per store↑
2022Q4₩12,120.1M-0.0%80.0%₩1,515M-0.0%0013%Sales→ · Stores→ · Per store→
2022Q3₩12,131M+0.2%8+14.3%₩1,516.4M-12.3%0013%Sales→ · Stores↑ · Per store↓
2022Q2₩12,124M+29.9%8+14.3%₩1,515.5M+13.7%0013%Sales↑ · Stores↑ · Per store↑
2022Q1₩12,236.8M+701.6%8+14.3%₩1,529.6M+601.4%0013%Sales↑ · Stores↑ · Per store↑
2021Q4₩12,125.6M8₩1,515.7M2113%
2021Q3₩12,104M7₩1,729.1M0014%
2021Q2₩9,332.3M7₩1,333.2M0014%
2021Q1₩1,526.6M7₩218.1M0014%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.