SEOUL COMMERCIAL AREA

서초역 발달상권

서초구서초3동· Area 242,820 m² · Area code 3120169 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

패스트푸드점 2025 Q4 · Seoul data

Estimated sales (quarter)₩308.5M▲ +7.3% YoY
Stores2▼ -33.3% YoY
Sales per store₩154.2M▲ +60.9% YoY

Reading this area Against a year earlier, estimated sales +7.3%, stores -33.3% and sales per store +60.9% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +52.6%
Stores▼ -50.0%
Sales per store▲ +205.2%
Market size
Estimated sales (quarter)
₩308.5M
vs 2024Q4
+7.3%
Estimated transactions
16,296
Per-store economics
Estimated sales per store
₩154.2M
vs a year ago
+60.9%
Per transaction
₩19K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩202.1M – ₩330M
20212022202320242025
₩202.1M₩308.5M
Stores2 – 5
20212022202320242025
42
Sales per store₩50.5M – ₩165M
20212022202320242025
₩50.5M₩154.2M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share80% – 300%
20212022202320242025
100%300%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +7.3%, stores YoY -33.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
2
vs a year ago
-33.3%
Franchise share
300% (6/2)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩312.3M₩308.5M
Stores 2024 Q1 → 2025 Q4
32
Sales per store 2024 Q1 → 2025 Q4
₩104.1M₩154.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1111%
  • 11–1451%
  • 14–1713%
  • 17–2125%
  • 21–240%
Age
  • 10s1%
  • 20s12%
  • 30s30%
  • 40s27%
  • 50s18%
  • 60+12%
Weekday / weekend
  • Weekday76%
  • Weekend24%
Day of week
  • Mon11%
  • Tue13%
  • Wed20%
  • Thu14%
  • Fri17%
  • Sat8%
  • Sun16%
Gender
  • Male50%
  • Female50%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩308.5M+7.3%2-33.3%₩154.2M+60.9%00300%Mixed
2025Q3₩330M+1.2%2-33.3%₩165M+51.8%00300%Possible recovery
2025Q2₩259.9M-21.2%2-33.3%₩130M+18.1%01300%Shrinking
2025Q1₩245.1M-21.5%30.0%₩81.7M-21.5%00200%Mixed
2024Q4₩287.6M-11.0%30.0%₩95.9M-11.0%11200%Mixed
2024Q3₩326.1M-1.2%30.0%₩108.7M-1.2%00200%Mixed
2024Q2₩330M0.0%30.0%₩110M0.0%00200%Mixed
2024Q1₩312.3M-2.3%30.0%₩104.1M-2.3%01200%Mixed
2023Q4₩323.2M-1.3%30.0%₩107.7M-1.3%00233%Mixed
2023Q3₩330M0.0%30.0%₩110M0.0%11233%Mixed
2023Q2₩330M0.0%30.0%₩110M0.0%00233%Mixed
2023Q1₩319.6M+1.1%3-25.0%₩106.5M+34.8%00233%Possible recovery
2022Q4₩327.4M-0.8%3-25.0%₩109.1M+32.3%00233%Possible recovery
2022Q3₩330M+17.0%3-40.0%₩110M+95.0%10233%Mixed
2022Q2₩330M+27.2%3-40.0%₩110M+112.0%12200%Mixed
2022Q1₩316M+56.3%40.0%₩79M+56.3%00150%Growing
2021Q4₩330M4₩82.5M01150%
2021Q3₩282.1M5₩56.4M20120%
2021Q2₩259.5M5₩51.9M1080%
2021Q1₩202.1M4₩50.5M00100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.