SEOUL COMMERCIAL AREA

교대입구교차로 Developed area

Seocho-gu (서초구) 서초3동· Area 222,734 m² · Area code 3120172 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩7,794.4M▼ -0.5% YoY
Stores74▲ +2.8% YoY
Sales per store₩105.3M▼ -3.2% YoY

Reading this area Against a year earlier, estimated sales -0.5%, stores +2.8% and sales per store -3.2% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +72.8%
Stores▼ -2.6%
Sales per store▲ +77.5%
Market size
Estimated sales (quarter)
₩7,794.4M
vs 2024Q4
-0.5%
Estimated transactions
166,217
Per-store economics
Estimated sales per store
₩105.3M
vs a year ago
-3.2%
Per transaction
₩47K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩4,023.2M – ₩7,835.2M
20212022202320242025
₩4,510.3M₩7,794.4M
Stores69 – 79
20212022202320242025
7674
Sales per store₩50.9M – ₩108.8M
20212022202320242025
₩59.3M₩105.3M
Openings0 – 8
20212022202320242025
43
Closings2 – 7
20212022202320242025
22
Franchise share7% – 12%
20212022202320242025
12%8%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -0.5%, stores YoY +2.8%.

Competition change stores, openings, closings, franchise
Competition
Stores
74
vs a year ago
+2.8%
Franchise share
8% (6/74)
Movement
Openings (rate)
3 (4%)
Closings (rate)
2 (3%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩7,305.1M₩7,794.4M
Stores 2024 Q1 → 2025 Q4
6974
Sales per store 2024 Q1 → 2025 Q4
₩105.9M₩105.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–063%
  • 06–111%
  • 11–1433%
  • 14–175%
  • 17–2144%
  • 21–2414%
Age
  • 10s0%
  • 20s9%
  • 30s23%
  • 40s22%
  • 50s24%
  • 60+22%
Weekday / weekend
  • Weekday85%
  • Weekend15%
Day of week
  • Mon16%
  • Tue17%
  • Wed18%
  • Thu16%
  • Fri18%
  • Sat9%
  • Sun6%
Gender
  • Male72%
  • Female28%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩7,794.4M-0.5%74+2.8%₩105.3M-3.2%328%Mixed
2025Q3₩7,715.8M+6.5%730.0%₩105.7M+6.5%328%Growing
2025Q2₩7,451.4M+0.2%73+2.8%₩102.1M-2.5%427%Mixed
2025Q1₩7,274M-0.4%70+1.4%₩103.9M-1.8%349%Mixed
2024Q4₩7,835.2M+10.6%72+2.9%₩108.8M+7.6%237%Growing
2024Q3₩7,246.8M+7.1%73+4.3%₩99.3M+2.7%427%Mixed
2024Q2₩7,433.9M+6.8%71-1.4%₩104.7M+8.3%327%Growing
2024Q1₩7,305.1M+2.7%69-8.0%₩105.9M+11.6%359%Possible recovery
2023Q4₩7,082.2M-0.5%70-6.7%₩101.2M+6.6%3310%Possible recovery
2023Q3₩6,768.6M+22.1%70-7.9%₩96.7M+32.6%2510%Mixed
2023Q2₩6,960.7M+12.5%72-2.7%₩96.7M+15.6%2411%Growing
2023Q1₩7,115.2M+45.0%75+1.4%₩94.9M+43.0%139%Growing
2022Q4₩7,119.2M+27.8%75-1.3%₩94.9M+29.5%7712%Growing
2022Q3₩5,542.9M+37.8%76-3.8%₩72.9M+43.2%7611%Mixed
2022Q2₩6,188.6M-4.3%74-5.1%₩83.6M+0.9%3212%Shrinking
2022Q1₩4,908.1M+8.8%74-2.6%₩66.3M+11.8%2411%Growing
2021Q4₩5,568.6M76₩73.3M0311%
2021Q3₩4,023.2M79₩50.9M3310%
2021Q2₩6,466.9M78₩82.9M8612%
2021Q1₩4,510.3M76₩59.3M4212%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.