SEOUL COMMERCIAL AREA

교대입구교차로 Developed area

Seocho-gu (서초구) 서초3동· Area 222,734 m² · Area code 3120172 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반교습학원 2025 Q4 · Seoul data

Estimated sales (quarter)₩306M▲ +1.7% YoY
Stores38±0.0% YoY
Sales per store₩8.1M▲ +1.7% YoY

Reading this area Against a year earlier, estimated sales +1.7%, stores 0.0% and sales per store +1.7% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -19.2%
Stores▲ +90.0%
Sales per store▼ -57.5%
Market size
Estimated sales (quarter)
₩306M
vs 2024Q4
+1.7%
Estimated transactions
1,062
Per-store economics
Estimated sales per store
₩8.1M
vs a year ago
+1.7%
Per transaction
₩288K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩231.8M – ₩556.1M
20212022202320242025
₩378.7M₩306M
Stores20 – 39
20212022202320242025
2038
Sales per store₩7.7M – ₩26.5M
20212022202320242025
₩18.9M₩8.1M
Openings0 – 7
20212022202320242025
00
Closings0 – 2
20212022202320242025
11
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +1.7%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
38
vs a year ago
0.0%
Franchise share
0% (0/38)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (3%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩348.4M₩306M
Stores 2024 Q1 → 2025 Q4
3138
Sales per store 2024 Q1 → 2025 Q4
₩11.2M₩8.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1433%
  • 14–177%
  • 17–2140%
  • 21–2420%
Age
  • 10s0%
  • 20s0%
  • 30s10%
  • 40s43%
  • 50s37%
  • 60+10%
Weekday / weekend
  • Weekday81%
  • Weekend19%
Day of week
  • Mon15%
  • Tue13%
  • Wed38%
  • Thu8%
  • Fri6%
  • Sat8%
  • Sun11%
Gender
  • Male43%
  • Female57%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩306M+1.7%380.0%₩8.1M+1.7%010%Mixed
2025Q3₩388.7M-13.0%39+11.4%₩10M-21.9%310%Possible crowding
2025Q2₩460M-10.1%37+8.8%₩12.4M-17.4%120%Possible crowding
2025Q1₩294.1M-15.6%38+22.6%₩7.7M-31.1%220%Possible crowding
2024Q4₩300.8M-42.2%38+58.3%₩7.9M-63.5%410%Possible crowding
2024Q3₩446.6M+47.3%35+59.1%₩12.8M-7.4%210%Competition inflow
2024Q2₩511.7M+100.3%34+61.9%₩15.1M+23.7%410%Growing
2024Q1₩348.4M+30.4%31+40.9%₩11.2M-7.5%700%Competition inflow
2023Q4₩520.4M+71.3%24+9.1%₩21.7M+57.0%200%Growing
2023Q3₩303.1M-1.5%22+4.8%₩13.8M-6.0%210%Possible crowding
2023Q2₩255.5M+10.2%21-8.7%₩12.2M+20.7%010%Mixed
2023Q1₩267.2M-15.9%220.0%₩12.1M-15.9%000%Mixed
2022Q4₩303.9M-31.8%22+4.8%₩13.8M-34.9%100%Possible crowding
2022Q3₩307.8M-44.7%210.0%₩14.7M-44.7%020%Mixed
2022Q2₩231.8M-54.1%23+9.5%₩10.1M-58.1%100%Possible crowding
2022Q1₩317.8M-16.1%22+10.0%₩14.4M-23.7%100%Possible crowding
2021Q4₩445.6M21₩21.2M110%
2021Q3₩556.1M21₩26.5M110%
2021Q2₩504.7M21₩24M100%
2021Q1₩378.7M20₩18.9M010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.