SEOUL COMMERCIAL AREA

교대입구교차로 Developed area

Seocho-gu (서초구) 서초3동· Area 222,734 m² · Area code 3120172 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩127M▼ -8.3% YoY
Stores5▲ +25.0% YoY
Sales per store₩25.4M▼ -26.6% YoY

Reading this area Stores rose 25.0% from a year earlier while estimated sales stayed about the same (-8.3%), so sales per store fell 26.6%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -56.8%
Stores▲ +66.7%
Sales per store▼ -74.1%
Market size
Estimated sales (quarter)
₩127M
vs 2024Q4
-8.3%
Estimated transactions
3,561
Per-store economics
Estimated sales per store
₩25.4M
vs a year ago
-26.6%
Per transaction
₩36K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩106M – ₩340.8M
20212022202320242025
₩293.9M₩127M
Stores3 – 5
20212022202320242025
35
Sales per store₩25.4M – ₩113.6M
20212022202320242025
₩98M₩25.4M
Openings0 – 2
20212022202320242025
02
Closings0 – 1
20212022202320242025
01
Franchise share20% – 133%
20212022202320242025
33%80%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -8.3%, stores YoY +25.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
+25.0%
Franchise share
80% (4/5)
Movement
Openings (rate)
2 (22%)
Closings (rate)
1 (11%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩165.9M₩127M
Stores 2024 Q1 → 2025 Q4
55
Sales per store 2024 Q1 → 2025 Q4
₩33.2M₩25.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–067%
  • 06–113%
  • 11–1442%
  • 14–175%
  • 17–2121%
  • 21–2422%
Age
  • 10s0%
  • 20s11%
  • 30s17%
  • 40s34%
  • 50s18%
  • 60+20%
Weekday / weekend
  • Weekday80%
  • Weekend20%
Day of week
  • Mon10%
  • Tue13%
  • Wed19%
  • Thu19%
  • Fri18%
  • Sat11%
  • Sun9%
Gender
  • Male68%
  • Female32%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩127M-8.3%5+25.0%₩25.4M-26.6%2180%Possible crowding
2025Q3₩106M-37.0%40.0%₩26.5M-37.0%10100%Mixed
2025Q2₩115.5M-27.7%3-25.0%₩38.5M-3.6%01133%Shrinking
2025Q1₩107.7M-35.1%4-20.0%₩26.9M-18.9%00100%Shrinking
2024Q4₩138.5M-15.2%4-20.0%₩34.6M+6.0%00100%Shrinking
2024Q3₩168.3M+13.3%4-20.0%₩42.1M+41.6%10100%Mixed
2024Q2₩159.6M-15.7%40.0%₩39.9M-15.7%0175%Mixed
2024Q1₩165.9M-13.2%5+66.7%₩33.2M-47.9%2060%Possible crowding
2023Q4₩163.2M-21.4%5+66.7%₩32.6M-52.9%1120%Possible crowding
2023Q3₩148.5M-44.1%5+25.0%₩29.7M-55.3%1020%Possible crowding
2023Q2₩189.3M-33.2%40.0%₩47.3M-33.2%1025%Mixed
2023Q1₩191.1M-41.1%30.0%₩63.7M-41.1%0033%Mixed
2022Q4₩207.7M-39.1%30.0%₩69.2M-39.1%0133%Mixed
2022Q3₩265.6M-14.9%4+33.3%₩66.4M-36.2%0025%Possible crowding
2022Q2₩283.5M-8.0%4+33.3%₩70.9M-31.0%1025%Possible crowding
2022Q1₩324.6M+10.5%30.0%₩108.2M+10.5%1133%Growing
2021Q4₩340.8M3₩113.6M0033%
2021Q3₩312.1M3₩104M0033%
2021Q2₩308.2M3₩102.7M0033%
2021Q1₩293.9M3₩98M0033%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.