SEOUL COMMERCIAL AREA

교대입구교차로 Developed area

Seocho-gu (서초구) 서초3동· Area 222,734 m² · Area code 3120172 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

화초 2025 Q4 · Seoul data

Estimated sales (quarter)₩29.3M▼ -47.9% YoY
Stores5▲ +25.0% YoY
Sales per store₩5.9M▼ -58.4% YoY

Reading this area Stores rose 25.0% from a year earlier while estimated sales stayed about the same (-47.9%), so sales per store fell 58.4%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2022 Q1 → 2025 Q4
Estimated sales▲ +3644.0%
Stores▲ +25.0%
Sales per store▲ +2895.2%
Market size
Estimated sales (quarter)
₩29.3M
vs 2024Q4
-47.9%
Estimated transactions
407
Per-store economics
Estimated sales per store
₩5.9M
vs a year ago
-58.4%
Per transaction
₩72K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩784K – ₩83.6M
20212022202320242025
₩29.3M
Stores4 – 5
20212022202320242025
45
Sales per store₩196K – ₩16.7M
20212022202320242025
₩5.9M
Openings0 – 1
20212022202320242025
01
Closings0 – 1
20212022202320242025
10
Franchise share0% – 25%
20212022202320242025
0%20%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -47.9%, stores YoY +25.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
+25.0%
Franchise share
20% (1/5)
Movement
Openings (rate)
1 (17%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩31.5M₩29.3M
Stores 2024 Q1 → 2025 Q4
45
Sales per store 2024 Q1 → 2025 Q4
₩7.9M₩5.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1414%
  • 14–1737%
  • 17–2149%
  • 21–240%
Age
  • 10s0%
  • 20s23%
  • 30s44%
  • 40s0%
  • 50s18%
  • 60+15%
Weekday / weekend
  • Weekday67%
  • Weekend33%
Day of week
  • Mon0%
  • Tue9%
  • Wed16%
  • Thu0%
  • Fri43%
  • Sat33%
  • Sun0%
Gender
  • Male46%
  • Female54%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩29.3M-47.9%5+25.0%₩5.9M-58.4%1020%Possible crowding
2025Q3₩3.7M-57.8%40.0%₩932K-57.8%0025%Mixed
2025Q2₩22.3M-57.9%40.0%₩5.6M-57.9%0025%Mixed
2025Q1₩13.8M-56.1%40.0%₩3.5M-56.1%0025%Mixed
2024Q4₩56.4M+1.6%4-20.0%₩14.1M+27.0%0025%Possible recovery
2024Q3₩8.8M-69.2%4-20.0%₩2.2M-61.5%1125%Shrinking
2024Q2₩52.9M-36.7%4-20.0%₩13.2M-20.9%0025%Shrinking
2024Q1₩31.5M+13.3%4-20.0%₩7.9M+41.6%0125%Mixed
2023Q4₩55.5M+1216.0%50.0%₩11.1M+1216.0%0020%Growing
2023Q3₩28.7M5+25.0%₩5.7M0020%
2023Q2₩83.6M+653.7%5+25.0%₩16.7M+502.9%0020%Growing
2023Q1₩27.8M+3448.0%5+25.0%₩5.6M+2738.4%0020%Growing
2022Q4₩4.2M5+25.0%₩843K1020%
2022Q340.0%1025%
2022Q2₩11.1M40.0%₩2.8M000%
2022Q1₩784K40.0%₩196K000%
2021Q44000%
2021Q34000%
2021Q24000%
2021Q14010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.