SEOUL COMMERCIAL AREA

교대입구교차로 Developed area

Seocho-gu (서초구) 서초3동· Area 222,734 m² · Area code 3120172 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

반찬가게 2025 Q4 · Seoul data

Estimated sales (quarter)₩666M▼ -40.7% YoY
Stores16▼ -5.9% YoY
Sales per store₩41.6M▼ -37.0% YoY

Reading this area Estimated sales fell 40.7% from a year earlier and stores fell 5.9%. Sales per store are down 37.0%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -46.2%
Stores▼ -5.9%
Sales per store▼ -42.8%
Market size
Estimated sales (quarter)
₩666M
vs 2024Q4
-40.7%
Estimated transactions
122,548
Per-store economics
Estimated sales per store
₩41.6M
vs a year ago
-37.0%
Per transaction
₩5K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩666M – ₩2,028.2M
20212022202320242025
₩1,237M₩666M
Stores15 – 25
20212022202320242025
1716
Sales per store₩41.6M – ₩97.7M
20212022202320242025
₩72.8M₩41.6M
Openings0 – 4
20212022202320242025
10
Closings0 – 3
20212022202320242025
20
Franchise share4% – 13%
20212022202320242025
6%13%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -40.7%, stores YoY -5.9%.

Competition change stores, openings, closings, franchise
Competition
Stores
16
vs a year ago
-5.9%
Franchise share
13% (2/16)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,122.8M₩666M
Stores 2024 Q1 → 2025 Q4
2216
Sales per store 2024 Q1 → 2025 Q4
₩51M₩41.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1126%
  • 11–1451%
  • 14–1716%
  • 17–218%
  • 21–240%
Age
  • 10s0%
  • 20s22%
  • 30s36%
  • 40s20%
  • 50s12%
  • 60+10%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon20%
  • Tue21%
  • Wed24%
  • Thu17%
  • Fri19%
  • Sat0%
  • Sun0%
Gender
  • Male52%
  • Female48%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩666M-40.7%16-5.9%₩41.6M-37.0%0013%Shrinking
2025Q3₩666M-40.7%16-5.9%₩41.6M-37.0%1113%Shrinking
2025Q2₩1,122.8M0.0%16-15.8%₩70.2M+18.7%1013%Possible recovery
2025Q1₩1,465.4M+30.5%15-31.8%₩97.7M+91.4%0213%Mixed
2024Q4₩1,122.8M-23.4%17-22.7%₩66M-0.8%0012%Shrinking
2024Q3₩1,122.8M-28.9%17-26.1%₩66M-3.8%2312%Shrinking
2024Q2₩1,122.8M-23.4%19-20.8%₩59.1M-3.2%035%Shrinking
2024Q1₩1,122.8M-37.9%22-12.0%₩51M-29.4%005%Shrinking
2023Q4₩1,465.4M-27.7%22-8.3%₩66.6M-21.2%015%Shrinking
2023Q3₩1,579.6M+7.8%230.0%₩68.7M+7.8%014%Growing
2023Q2₩1,465.4M-0.0%24+4.3%₩61.1M-4.2%014%Possible crowding
2023Q1₩1,808M+23.4%25+8.7%₩72.3M+13.5%104%Growing
2022Q4₩2,028.2M+28.4%24+4.3%₩84.5M+23.1%104%Growing
2022Q3₩1,465.4M-23.8%230.0%₩63.7M-23.8%004%Mixed
2022Q2₩1,465.4M+18.5%23+9.5%₩63.7M+8.2%004%Growing
2022Q1₩1,465.4M+18.5%23+35.3%₩63.7M-12.4%004%Competition inflow
2021Q4₩1,579.6M23₩68.7M004%
2021Q3₩1,922.2M23₩83.6M204%
2021Q2₩1,237M21₩58.9M405%
2021Q1₩1,237M17₩72.8M126%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.