SEOUL COMMERCIAL AREA

교대입구교차로 Developed area

Seocho-gu (서초구) 서초3동· Area 222,734 m² · Area code 3120172 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩598.3M▲ +5.9% YoY
Stores5±0.0% YoY
Sales per store₩119.7M▲ +5.9% YoY

Reading this area Estimated sales rose 5.9% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 5.9%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -13.0%
Stores▼ -16.7%
Sales per store▲ +4.4%
Market size
Estimated sales (quarter)
₩598.3M
vs 2024Q4
+5.9%
Estimated transactions
46,746
Per-store economics
Estimated sales per store
₩119.7M
vs a year ago
+5.9%
Per transaction
₩13K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩492.4M – ₩687.7M
20212022202320242025
₩687.7M₩598.3M
Stores4 – 8
20212022202320242025
65
Sales per store₩79.3M – ₩132.3M
20212022202320242025
₩114.6M₩119.7M
Openings0 – 3
20212022202320242025
00
Closings0 – 2
20212022202320242025
02
Franchise share83% – 225%
20212022202320242025
83%140%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +5.9%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
0.0%
Franchise share
140% (7/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
2 (17%)
Net store change
−2
Estimated sales 2024 Q1 → 2025 Q4
₩562.9M₩598.3M
Stores 2024 Q1 → 2025 Q4
65
Sales per store 2024 Q1 → 2025 Q4
₩93.8M₩119.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–116%
  • 11–1455%
  • 14–1712%
  • 17–2126%
  • 21–242%
Age
  • 10s1%
  • 20s16%
  • 30s26%
  • 40s24%
  • 50s22%
  • 60+10%
Weekday / weekend
  • Weekday89%
  • Weekend11%
Day of week
  • Mon16%
  • Tue19%
  • Wed20%
  • Thu17%
  • Fri19%
  • Sat6%
  • Sun4%
Gender
  • Male48%
  • Female52%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩598.3M+5.9%50.0%₩119.7M+5.9%02140%Growing
2025Q3₩581.1M+9.8%6+50.0%₩96.9M-26.8%10133%Competition inflow
2025Q2₩492.4M-9.7%5-16.7%₩98.5M+8.4%01160%Shrinking
2025Q1₩517.4M-8.1%5-16.7%₩103.5M+10.3%00180%Shrinking
2024Q4₩564.9M-7.4%5-16.7%₩113M+11.2%10180%Shrinking
2024Q3₩529M-14.0%4-33.3%₩132.3M+29.0%02225%Shrinking
2024Q2₩545.4M-8.2%60.0%₩90.9M-8.2%01150%Mixed
2024Q1₩562.9M-7.5%6-14.3%₩93.8M+7.9%00167%Shrinking
2023Q4₩609.8M-6.2%6-14.3%₩101.6M+9.4%10167%Shrinking
2023Q3₩615M-4.0%6-14.3%₩102.5M+12.0%01150%Shrinking
2023Q2₩593.9M-8.4%6-14.3%₩99M+6.9%11167%Shrinking
2023Q1₩608.6M-5.5%7-12.5%₩86.9M+8.0%00129%Shrinking
2022Q4₩650.3M+2.5%7-12.5%₩92.9M+17.1%20129%Possible recovery
2022Q3₩640.8M+7.9%7+16.7%₩91.5M-7.5%00100%Competition inflow
2022Q2₩648M-4.5%7+16.7%₩92.6M-18.2%01100%Possible crowding
2022Q1₩644.2M-6.3%8+33.3%₩80.5M-29.7%0088%Possible crowding
2021Q4₩634.8M8₩79.3M2088%
2021Q3₩593.8M6₩99M10117%
2021Q2₩678.9M6₩113.1M32100%
2021Q1₩687.7M6₩114.6M0083%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.