SEOUL COMMERCIAL AREA

교대입구교차로 Developed area

Seocho-gu (서초구) 서초3동· Area 222,734 m² · Area code 3120172 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

양식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩114M▼ -77.9% YoY
Stores10▼ -16.7% YoY
Sales per store₩11.4M▼ -73.5% YoY

Reading this area Estimated sales fell 77.9% from a year earlier and stores fell 16.7%. Sales per store are down 73.5%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -64.7%
Stores▼ -9.1%
Sales per store▼ -61.2%
Market size
Estimated sales (quarter)
₩114M
vs 2024Q4
-77.9%
Estimated transactions
2,674
Per-store economics
Estimated sales per store
₩11.4M
vs a year ago
-73.5%
Per transaction
₩43K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩114M – ₩618M
20212022202320242025
₩323M₩114M
Stores10 – 15
20212022202320242025
1110
Sales per store₩11.4M – ₩47.5M
20212022202320242025
₩29.4M₩11.4M
Openings0 – 3
20212022202320242025
30
Closings0 – 2
20212022202320242025
02
Franchise share7% – 10%
20212022202320242025
9%10%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -77.9%, stores YoY -16.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
10
vs a year ago
-16.7%
Franchise share
10% (1/10)
Movement
Openings (rate)
0 (0%)
Closings (rate)
2 (18%)
Net store change
−2
Estimated sales 2024 Q1 → 2025 Q4
₩381.4M₩114M
Stores 2024 Q1 → 2025 Q4
1210
Sales per store 2024 Q1 → 2025 Q4
₩31.8M₩11.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1489%
  • 14–173%
  • 17–213%
  • 21–245%
Age
  • 10s0%
  • 20s3%
  • 30s47%
  • 40s15%
  • 50s25%
  • 60+10%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon13%
  • Tue31%
  • Wed18%
  • Thu29%
  • Fri8%
  • Sat0%
  • Sun0%
Gender
  • Male81%
  • Female19%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩114M-77.9%10-16.7%₩11.4M-73.5%0210%Shrinking
2025Q3₩493.5M+7.2%12+9.1%₩41.1M-1.7%018%Mixed
2025Q2₩440.1M-7.1%13+8.3%₩33.9M-14.3%108%Possible crowding
2025Q1₩500M+31.1%120.0%₩41.7M+31.1%008%Growing
2024Q4₩516.1M-16.5%12-7.7%₩43M-9.5%108%Shrinking
2024Q3₩460.2M+11.7%11-15.4%₩41.8M+32.0%019%Mixed
2024Q2₩473.9M+4.0%12-14.3%₩39.5M+21.3%008%Mixed
2024Q1₩381.4M-19.6%12-20.0%₩31.8M+0.5%018%Shrinking
2023Q4₩618M+11.2%13-7.1%₩47.5M+19.7%008%Mixed
2023Q3₩412M-18.7%130.0%₩31.7M-18.7%018%Mixed
2023Q2₩455.7M+4.0%14+7.7%₩32.6M-3.4%017%Competition inflow
2023Q1₩474.2M+40.3%15+15.4%₩31.6M+21.6%217%Growing
2022Q4₩555.8M+9.9%14+16.7%₩39.7M-5.8%217%Competition inflow
2022Q3₩507M+53.9%13+30.0%₩39M+18.4%008%Growing
2022Q2₩438.2M+44.7%13+30.0%₩33.7M+11.3%008%Growing
2022Q1₩338.1M+4.7%13+18.2%₩26M-11.4%108%Competition inflow
2021Q4₩505.6M12₩42.1M208%
2021Q3₩329.4M10₩32.9M0010%
2021Q2₩302.7M10₩30.3M0110%
2021Q1₩323M11₩29.4M309%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.