SEOUL COMMERCIAL AREA

남부터미널역 발달상권

서초구서초1동· Area 259,951 m² · Area code 3120175 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩6,407.1M▲ +6.2% YoY
Stores76▼ -5.0% YoY
Sales per store₩84.3M▲ +11.7% YoY

Reading this area Against a year earlier, estimated sales +6.2%, stores -5.0% and sales per store +11.7% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +55.5%
Stores▼ -14.6%
Sales per store▲ +82.1%
Market size
Estimated sales (quarter)
₩6,407.1M
vs 2024Q4
+6.2%
Estimated transactions
146,171
Per-store economics
Estimated sales per store
₩84.3M
vs a year ago
+11.7%
Per transaction
₩44K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩4,119.9M – ₩6,407.1M
20212022202320242025
₩4,119.9M₩6,407.1M
Stores76 – 93
20212022202320242025
8976
Sales per store₩46.3M – ₩84.3M
20212022202320242025
₩46.3M₩84.3M
Openings0 – 8
20212022202320242025
80
Closings0 – 9
20212022202320242025
12
Franchise share17% – 25%
20212022202320242025
20%20%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +6.2%, stores YoY -5.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
76
vs a year ago
-5.0%
Franchise share
20% (15/76)
Movement
Openings (rate)
0 (0%)
Closings (rate)
2 (2%)
Net store change
−2
Estimated sales 2024 Q1 → 2025 Q4
₩5,912M₩6,407.1M
Stores 2024 Q1 → 2025 Q4
8476
Sales per store 2024 Q1 → 2025 Q4
₩70.4M₩84.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–112%
  • 11–1438%
  • 14–178%
  • 17–2140%
  • 21–2410%
Age
  • 10s0%
  • 20s7%
  • 30s18%
  • 40s20%
  • 50s26%
  • 60+29%
Weekday / weekend
  • Weekday83%
  • Weekend17%
Day of week
  • Mon17%
  • Tue16%
  • Wed18%
  • Thu17%
  • Fri15%
  • Sat11%
  • Sun6%
Gender
  • Male69%
  • Female31%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩6,407.1M+6.2%76-5.0%₩84.3M+11.7%0220%Mixed
2025Q3₩5,847.9M+9.9%79-4.8%₩74M+15.5%1219%Mixed
2025Q2₩5,669.2M+2.1%81-3.6%₩70M+5.9%2217%Possible recovery
2025Q1₩5,832.8M-1.3%81-3.6%₩72M+2.3%1017%Mixed
2024Q4₩6,035.6M-2.3%80-9.1%₩75.4M+7.5%3719%Possible recovery
2024Q3₩5,321.3M-3.9%83-9.8%₩64.1M+6.5%2419%Shrinking
2024Q2₩5,552.3M-1.4%84-9.7%₩66.1M+9.1%1220%Possible recovery
2024Q1₩5,912M-2.5%84-6.7%₩70.4M+4.5%2721%Possible recovery
2023Q4₩6,176.9M-2.9%88-4.3%₩70.2M+1.5%3722%Mixed
2023Q3₩5,536.7M+0.5%92+1.1%₩60.2M-0.6%2321%Mixed
2023Q2₩5,633.3M-1.4%93+2.2%₩60.6M-3.6%4120%Mixed
2023Q1₩6,063.8M+26.4%90-3.2%₩67.4M+30.7%6921%Mixed
2022Q4₩6,360.8M+10.8%920.0%₩69.1M+10.8%4422%Growing
2022Q3₩5,509.8M+20.7%91+4.6%₩60.5M+15.4%2223%Growing
2022Q2₩5,716.1M+21.9%91+4.6%₩62.8M+16.5%2523%Growing
2022Q1₩4,795.7M+16.4%93+4.5%₩51.6M+11.4%3324%Growing
2021Q4₩5,740.2M92₩62.4M7025%
2021Q3₩4,563.5M87₩52.5M4324%
2021Q2₩4,689M87₩53.9M8823%
2021Q1₩4,119.9M89₩46.3M8120%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.