SEOUL COMMERCIAL AREA

남부터미널역 발달상권

서초구서초1동· Area 259,951 m² · Area code 3120175 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

네일숍 2025 Q4 · Seoul data

Estimated sales (quarter)₩32.6M▼ -7.1% YoY
Stores4±0.0% YoY
Sales per store₩8.1M▼ -7.1% YoY

Reading this area Against a year earlier, estimated sales -7.1%, stores 0.0% and sales per store -7.1% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +3954.4%
Stores▼ -20.0%
Sales per store▲ +4968.0%
Market size
Estimated sales (quarter)
₩32.6M
vs 2024Q4
-7.1%
Estimated transactions
255
Per-store economics
Estimated sales per store
₩8.1M
vs a year ago
-7.1%
Per transaction
₩128K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩804K – ₩41.2M
20212022202320242025
₩804K₩32.6M
Stores4 – 6
20212022202320242025
54
Sales per store₩161K – ₩9.3M
20212022202320242025
₩161K₩8.1M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 20%
20212022202320242025
20%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -7.1%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
0.0%
Franchise share
0% (0/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩28.4M₩32.6M
Stores 2024 Q1 → 2025 Q4
54
Sales per store 2024 Q1 → 2025 Q4
₩5.7M₩8.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1423%
  • 14–1751%
  • 17–2122%
  • 21–244%
Age
  • 10s0%
  • 20s21%
  • 30s28%
  • 40s29%
  • 50s15%
  • 60+7%
Weekday / weekend
  • Weekday71%
  • Weekend29%
Day of week
  • Mon13%
  • Tue11%
  • Wed28%
  • Thu10%
  • Fri9%
  • Sat17%
  • Sun12%
Gender
  • Male21%
  • Female79%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩32.6M-7.1%40.0%₩8.1M-7.1%000%Mixed
2025Q3₩37.1M+2.7%40.0%₩9.3M+2.7%000%Mixed
2025Q2₩35.3M-14.2%4-20.0%₩8.8M+7.2%000%Shrinking
2025Q1₩19.8M-30.4%4-20.0%₩4.9M-13.0%000%Shrinking
2024Q4₩35.1M+18.4%4-20.0%₩8.8M+48.1%000%Mixed
2024Q3₩36.1M+103.1%4-33.3%₩9M+204.7%010%Mixed
2024Q2₩41.2M+14.4%5-16.7%₩8.2M+37.3%000%Mixed
2024Q1₩28.4M+98.0%5-16.7%₩5.7M+137.6%000%Mixed
2023Q4₩29.6M+11.4%5-16.7%₩5.9M+33.7%010%Mixed
2023Q3₩17.8M+5.4%60.0%₩3M+5.4%010%Growing
2023Q2₩36M+580.7%6+20.0%₩6M+467.2%0017%Growing
2023Q1₩14.4M+695.8%6+20.0%₩2.4M+563.2%0017%Growing
2022Q4₩26.6M+793.0%6+20.0%₩4.4M+644.2%0017%Growing
2022Q3₩16.9M+1392.5%6+20.0%₩2.8M+1143.7%1017%Growing
2022Q2₩5.3M+70.1%50.0%₩1.1M+70.1%0020%Growing
2022Q1₩1.8M+124.7%50.0%₩361K+124.7%0020%Growing
2021Q4₩3M5₩596K0020%
2021Q3₩1.1M5₩226K0020%
2021Q2₩3.1M5₩622K0020%
2021Q1₩804K5₩161K0020%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.