SEOUL COMMERCIAL AREA

남부터미널역 발달상권

서초구서초1동· Area 259,951 m² · Area code 3120175 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반교습학원 2025 Q4 · Seoul data

Estimated sales (quarter)₩336.1M▼ -7.3% YoY
Stores36±0.0% YoY
Sales per store₩9.3M▼ -7.3% YoY

Reading this area Against a year earlier, estimated sales -7.3%, stores 0.0% and sales per store -7.3% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +186.5%
Stores▲ +140.0%
Sales per store▲ +19.4%
Market size
Estimated sales (quarter)
₩336.1M
vs 2024Q4
-7.3%
Estimated transactions
1,116
Per-store economics
Estimated sales per store
₩9.3M
vs a year ago
-7.3%
Per transaction
₩301K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩49.5M – ₩447M
20212022202320242025
₩117.3M₩336.1M
Stores15 – 36
20212022202320242025
1536
Sales per store₩3.2M – ₩17.3M
20212022202320242025
₩7.8M₩9.3M
Openings0 – 7
20212022202320242025
20
Closings0 – 3
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -7.3%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
36
vs a year ago
0.0%
Franchise share
0% (0/36)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩375.6M₩336.1M
Stores 2024 Q1 → 2025 Q4
2636
Sales per store 2024 Q1 → 2025 Q4
₩14.4M₩9.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1131%
  • 11–1426%
  • 14–1714%
  • 17–2123%
  • 21–245%
Age
  • 10s0%
  • 20s0%
  • 30s0%
  • 40s80%
  • 50s19%
  • 60+2%
Weekday / weekend
  • Weekday82%
  • Weekend18%
Day of week
  • Mon31%
  • Tue27%
  • Wed9%
  • Thu11%
  • Fri5%
  • Sat10%
  • Sun8%
Gender
  • Male31%
  • Female69%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩336.1M-7.3%360.0%₩9.3M-7.3%000%Mixed
2025Q3₩433.2M+31.7%36+2.9%₩12M+28.1%000%Growing
2025Q2₩447M+35.6%36+24.1%₩12.4M+9.2%200%Growing
2025Q1₩443.7M+18.1%34+30.8%₩13M-9.7%030%Competition inflow
2024Q4₩362.4M+133.0%36+56.5%₩10.1M+48.8%100%Growing
2024Q3₩328.8M+75.1%35+75.0%₩9.4M+0.1%710%Mixed
2024Q2₩329.8M+37.4%29+52.6%₩11.4M-10.0%300%Competition inflow
2024Q1₩375.6M+31.9%26+44.4%₩14.4M-8.7%300%Competition inflow
2023Q4₩155.6M-25.5%23+27.8%₩6.8M-41.7%300%Possible crowding
2023Q3₩187.8M-39.9%20+11.1%₩9.4M-45.9%100%Possible crowding
2023Q2₩239.9M-18.5%19+5.6%₩12.6M-22.8%100%Possible crowding
2023Q1₩284.7M+23.9%18+5.9%₩15.8M+17.1%110%Growing
2022Q4₩208.8M+85.0%18+12.5%₩11.6M+64.4%000%Growing
2022Q3₩312.2M+506.5%18+12.5%₩17.3M+439.2%110%Growing
2022Q2₩294.3M+495.0%18+20.0%₩16.4M+395.9%100%Growing
2022Q1₩229.7M+95.8%17+13.3%₩13.5M+72.8%100%Growing
2021Q4₩112.9M16₩7.1M000%
2021Q3₩51.5M16₩3.2M210%
2021Q2₩49.5M15₩3.3M000%
2021Q1₩117.3M15₩7.8M200%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.