SEOUL COMMERCIAL AREA

남부터미널역 발달상권

서초구서초1동· Area 259,951 m² · Area code 3120175 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

의약품 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,923.4M▲ +7.3% YoY
Stores23▲ +4.5% YoY
Sales per store₩83.6M▲ +2.6% YoY

Reading this area Against a year earlier, estimated sales +7.3%, stores +4.5% and sales per store +2.6% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -6.0%
Stores▲ +27.8%
Sales per store▼ -26.4%
Market size
Estimated sales (quarter)
₩1,923.4M
vs 2024Q4
+7.3%
Estimated transactions
124,639
Per-store economics
Estimated sales per store
₩83.6M
vs a year ago
+2.6%
Per transaction
₩15K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,418M – ₩2,414.5M
20212022202320242025
₩2,046.1M₩1,923.4M
Stores17 – 23
20212022202320242025
1823
Sales per store₩69.2M – ₩134.1M
20212022202320242025
₩113.7M₩83.6M
Openings0 – 3
20212022202320242025
11
Closings0 – 2
20212022202320242025
00
Franchise share0% – 6%
20212022202320242025
6%4%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +7.3%, stores YoY +4.5%.

Competition change stores, openings, closings, franchise
Competition
Stores
23
vs a year ago
+4.5%
Franchise share
4% (1/23)
Movement
Openings (rate)
1 (4%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩1,728.3M₩1,923.4M
Stores 2024 Q1 → 2025 Q4
2023
Sales per store 2024 Q1 → 2025 Q4
₩86.4M₩83.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1117%
  • 11–1430%
  • 14–1731%
  • 17–2121%
  • 21–241%
Age
  • 10s0%
  • 20s8%
  • 30s16%
  • 40s17%
  • 50s22%
  • 60+36%
Weekday / weekend
  • Weekday87%
  • Weekend13%
Day of week
  • Mon19%
  • Tue18%
  • Wed17%
  • Thu15%
  • Fri18%
  • Sat11%
  • Sun1%
Gender
  • Male52%
  • Female48%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,923.4M+7.3%23+4.5%₩83.6M+2.6%104%Mixed
2025Q3₩1,862.8M+5.4%220.0%₩84.7M+5.4%005%Growing
2025Q2₩1,770.8M+1.0%23+4.5%₩77M-3.4%000%Possible crowding
2025Q1₩1,706M-1.3%23+15.0%₩74.2M-14.2%100%Possible crowding
2024Q4₩1,793.4M-2.4%22+10.0%₩81.5M-11.3%000%Possible crowding
2024Q3₩1,766.5M+24.6%22+10.0%₩80.3M+13.3%220%Growing
2024Q2₩1,752.9M+20.0%22+4.8%₩79.7M+14.6%200%Growing
2024Q1₩1,728.3M-17.5%200.0%₩86.4M-17.5%000%Mixed
2023Q4₩1,838.3M+26.5%20-4.8%₩91.9M+32.8%000%Mixed
2023Q3₩1,418M-11.8%20-4.8%₩70.9M-7.4%010%Shrinking
2023Q2₩1,460.5M-12.7%210.0%₩69.5M-12.7%100%Mixed
2023Q1₩2,095.4M-11.4%20-4.8%₩104.8M-7.0%010%Shrinking
2022Q4₩1,453.1M-31.3%210.0%₩69.2M-31.3%000%Mixed
2022Q3₩1,607.4M-33.4%21+16.7%₩76.5M-42.9%000%Possible crowding
2022Q2₩1,673.1M-19.3%21+23.5%₩79.7M-34.7%000%Possible crowding
2022Q1₩2,365.9M+15.6%21+16.7%₩112.7M-0.9%220%Mixed
2021Q4₩2,116M21₩100.8M300%
2021Q3₩2,414.5M18₩134.1M100%
2021Q2₩2,074.4M17₩122M020%
2021Q1₩2,046.1M18₩113.7M106%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.