SEOUL COMMERCIAL AREA

남부터미널역 발달상권

서초구서초1동· Area 259,951 m² · Area code 3120175 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩823.5M▲ +12.8% YoY
Stores19▲ +18.8% YoY
Sales per store₩43.3M▼ -5.0% YoY

Reading this area Estimated sales rose 12.8% from a year earlier, but stores rose 18.8%. The market grew, yet stores grew faster, so sales per store fell 5.0%. (descriptive pattern: Competition inflow)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +90.1%
Stores▲ +11.8%
Sales per store▲ +70.1%
Market size
Estimated sales (quarter)
₩823.5M
vs 2024Q4
+12.8%
Estimated transactions
90,003
Per-store economics
Estimated sales per store
₩43.3M
vs a year ago
-5.0%
Per transaction
₩9K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩325.5M – ₩959.3M
20212022202320242025
₩433.3M₩823.5M
Stores15 – 20
20212022202320242025
1719
Sales per store₩20.3M – ₩56.4M
20212022202320242025
₩25.5M₩43.3M
Openings0 – 3
20212022202320242025
10
Closings0 – 3
20212022202320242025
11
Franchise share20% – 33%
20212022202320242025
29%21%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +12.8%, stores YoY +18.8%.

Competition change stores, openings, closings, franchise
Competition
Stores
19
vs a year ago
+18.8%
Franchise share
21% (4/19)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (4%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩661.8M₩823.5M
Stores 2024 Q1 → 2025 Q4
1619
Sales per store 2024 Q1 → 2025 Q4
₩41.4M₩43.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–062%
  • 06–1119%
  • 11–1434%
  • 14–1712%
  • 17–2130%
  • 21–244%
Age
  • 10s1%
  • 20s15%
  • 30s21%
  • 40s22%
  • 50s22%
  • 60+19%
Weekday / weekend
  • Weekday77%
  • Weekend23%
Day of week
  • Mon14%
  • Tue14%
  • Wed15%
  • Thu16%
  • Fri18%
  • Sat12%
  • Sun12%
Gender
  • Male57%
  • Female43%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩823.5M+12.8%19+18.8%₩43.3M-5.0%0121%Competition inflow
2025Q3₩829.9M+31.5%20+25.0%₩41.5M+5.2%3020%Growing
2025Q2₩959.3M+62.7%170.0%₩56.4M+62.7%1224%Growing
2025Q1₩754.6M+14.0%17+6.3%₩44.4M+7.3%1029%Growing
2024Q4₩729.8M+30.8%160.0%₩45.6M+30.8%0031%Growing
2024Q3₩631.3M+25.4%16+6.7%₩39.5M+17.6%0131%Growing
2024Q2₩589.6M+9.1%17-5.6%₩34.7M+15.5%1029%Mixed
2024Q1₩661.8M+32.8%16-5.9%₩41.4M+41.1%0031%Mixed
2023Q4₩558M+8.3%16-5.9%₩34.9M+15.0%3231%Mixed
2023Q3₩503.4M+5.2%15-11.8%₩33.6M+19.2%0333%Mixed
2023Q2₩540.5M-17.9%18+5.9%₩30M-22.5%1028%Possible crowding
2023Q1₩498.3M-22.4%17-5.6%₩29.3M-17.8%0029%Shrinking
2022Q4₩515.4M+33.0%17-5.6%₩30.3M+40.8%0029%Mixed
2022Q3₩478.6M+47.0%17+6.3%₩28.2M+38.4%1029%Growing
2022Q2₩658.4M+54.3%17+6.3%₩38.7M+45.2%0124%Growing
2022Q1₩642M+48.2%18+5.9%₩35.7M+39.9%0022%Growing
2021Q4₩387.6M18₩21.5M2122%
2021Q3₩325.5M16₩20.3M0031%
2021Q2₩426.6M16₩26.7M1231%
2021Q1₩433.3M17₩25.5M1129%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.