SEOUL COMMERCIAL AREA

남부터미널역 발달상권

서초구서초1동· Area 259,951 m² · Area code 3120175 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

패스트푸드점 2025 Q4 · Seoul data

Estimated sales (quarter)₩512.4M▲ +3.1% YoY
Stores4±0.0% YoY
Sales per store₩128.1M▲ +3.1% YoY

Reading this area Estimated sales rose 3.1% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 3.1%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -13.4%
Stores▼ -20.0%
Sales per store▲ +8.2%
Market size
Estimated sales (quarter)
₩512.4M
vs 2024Q4
+3.1%
Estimated transactions
53,065
Per-store economics
Estimated sales per store
₩128.1M
vs a year ago
+3.1%
Per transaction
₩10K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩449.9M – ₩619M
20212022202320242025
₩591.8M₩512.4M
Stores4 – 5
20212022202320242025
54
Sales per store₩90M – ₩154.7M
20212022202320242025
₩118.4M₩128.1M
Openings0 – 2
20212022202320242025
10
Closings0 – 1
20212022202320242025
00
Franchise share160% – 225%
20212022202320242025
200%225%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +3.1%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
0.0%
Franchise share
225% (9/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩519.8M₩512.4M
Stores 2024 Q1 → 2025 Q4
54
Sales per store 2024 Q1 → 2025 Q4
₩104M₩128.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–114%
  • 11–1434%
  • 14–1719%
  • 17–2136%
  • 21–246%
Age
  • 10s3%
  • 20s20%
  • 30s29%
  • 40s21%
  • 50s17%
  • 60+10%
Weekday / weekend
  • Weekday73%
  • Weekend27%
Day of week
  • Mon12%
  • Tue13%
  • Wed16%
  • Thu15%
  • Fri17%
  • Sat15%
  • Sun12%
Gender
  • Male59%
  • Female41%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩512.4M+3.1%40.0%₩128.1M+3.1%00225%Growing
2025Q3₩532.1M+17.8%40.0%₩133M+17.8%00225%Growing
2025Q2₩497.2M-3.4%4-20.0%₩124.3M+20.8%21225%Shrinking
2025Q1₩500.7M-3.7%4-20.0%₩125.2M+20.4%00200%Shrinking
2024Q4₩497.2M+0.7%4-20.0%₩124.3M+25.8%00200%Possible recovery
2024Q3₩451.7M-13.4%4-20.0%₩112.9M+8.3%01200%Shrinking
2024Q2₩514.7M+1.1%50.0%₩102.9M+1.1%00160%Mixed
2024Q1₩519.8M-12.4%5+25.0%₩104M-30.0%00160%Possible crowding
2023Q4₩493.9M-16.8%5+25.0%₩98.8M-33.4%00160%Possible crowding
2023Q3₩521.6M-15.7%5+25.0%₩104.3M-32.6%00160%Possible crowding
2023Q2₩509.1M-7.5%50.0%₩101.8M-7.5%11160%Mixed
2023Q1₩593.7M+32.0%4-20.0%₩148.4M+65.0%00225%Mixed
2022Q4₩593.3M-3.6%4-20.0%₩148.3M+20.5%00225%Shrinking
2022Q3₩619M+6.5%4-20.0%₩154.7M+33.1%01225%Mixed
2022Q2₩550.5M-9.2%50.0%₩110.1M-9.2%00180%Mixed
2022Q1₩449.9M-24.0%50.0%₩90M-24.0%00180%Mixed
2021Q4₩615.6M5₩123.1M00180%
2021Q3₩581.2M5₩116.2M01180%
2021Q2₩606.3M5₩121.3M00200%
2021Q1₩591.8M5₩118.4M10200%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.