SEOUL COMMERCIAL AREA

남부터미널역 발달상권

서초구서초1동· Area 259,951 m² · Area code 3120175 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

컴퓨터및주변장치판매 2025 Q4 · Seoul data

Estimated sales (quarter)₩3,326M▲ +69.8% YoY
Stores179▼ -1.6% YoY
Sales per store₩18.6M▲ +72.6% YoY

Reading this area Estimated sales rose 69.8% from a year earlier while stores were about the same at -1.6%, so sales per store also rose 72.6%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +354.5%
Stores▼ -8.2%
Sales per store▲ +395.1%
Market size
Estimated sales (quarter)
₩3,326M
vs 2024Q4
+69.8%
Estimated transactions
972
Per-store economics
Estimated sales per store
₩18.6M
vs a year ago
+72.6%
Per transaction
₩3.4M
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩11M – ₩3,928.4M
20212022202320242025
₩731.8M₩3,326M
Stores177 – 195
20212022202320242025
195179
Sales per store₩58K – ₩21.1M
20212022202320242025
₩3.8M₩18.6M
Openings0 – 4
20212022202320242025
00
Closings0 – 6
20212022202320242025
30
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +69.8%, stores YoY -1.6%.

Competition change stores, openings, closings, franchise
Competition
Stores
179
vs a year ago
-1.6%
Franchise share
0% (0/179)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,262.5M₩3,326M
Stores 2024 Q1 → 2025 Q4
188179
Sales per store 2024 Q1 → 2025 Q4
₩6.7M₩18.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1161%
  • 11–1439%
  • 14–170%
  • 17–210%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s0%
  • 40s0%
  • 50s0%
  • 60+100%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon0%
  • Tue75%
  • Wed0%
  • Thu25%
  • Fri0%
  • Sat0%
  • Sun0%
Gender
  • Male100%
  • Female0%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩3,326M+69.8%179-1.6%₩18.6M+72.6%000%Growing
2025Q3₩639.8M-80.6%179-2.2%₩3.6M-80.2%100%Mixed
2025Q2₩338.9M-91.4%178-4.3%₩1.9M-91.0%100%Shrinking
2025Q1₩1,456.8M+15.4%177-5.9%₩8.2M+22.6%160%Mixed
2024Q4₩1,959.1M+290.7%182-4.2%₩10.8M+307.9%010%Mixed
2024Q3₩3,303.9M+1260.8%183-3.7%₩18.1M+1312.8%140%Mixed
2024Q2₩3,928.4M+33169.8%186-1.6%₩21.1M+33706.4%020%Growing
2024Q1₩1,262.5M+29.3%188-1.1%₩6.7M+30.7%020%Growing
2023Q4₩501.4M-29.4%190-0.5%₩2.6M-29.0%000%Mixed
2023Q3₩242.8M+2098.8%190-0.5%₩1.3M+2110.4%320%Growing
2023Q2₩11.8M-98.1%1890.0%₩62K-98.1%120%Mixed
2023Q1₩976.3M+704.2%1900.0%₩5.1M+704.2%120%Growing
2022Q4₩710.4M+485.1%191+0.5%₩3.7M+482.1%000%Growing
2022Q3₩11M-97.4%191-0.5%₩58K-97.4%200%Mixed
2022Q2₩612.8M+7.0%189-2.1%₩3.2M+9.2%010%Growing
2022Q1₩121.4M-83.4%190-2.6%₩639K-83.0%000%Mixed
2021Q4₩121.4M190₩639K130%
2021Q3₩424.6M192₩2.2M450%
2021Q2₩572.8M193₩3M130%
2021Q1₩731.8M195₩3.8M030%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.