SEOUL COMMERCIAL AREA

남부터미널역 발달상권

서초구서초1동· Area 259,951 m² · Area code 3120175 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

스포츠 강습 2025 Q4 · Seoul data

Estimated sales (quarter)YoY
Stores14▲ +16.7% YoY
Sales per storeYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q1 → 2024 Q2
Estimated sales▼ -21.9%
Stores▲ +57.1%
Sales per store▼ -50.3%
Market size
Estimated sales (quarter)
vs 2024Q4
Estimated transactions
Per-store economics
Estimated sales per store
vs a year ago
Per transaction
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩25M – ₩69.1M
20212022202320242025
₩31.9M
Stores7 – 14
20212022202320242025
714
Sales per store₩2.3M – ₩7.7M
20212022202320242025
₩4.6M
Openings0 – 2
20212022202320242025
11
Closings0 – 1
20212022202320242025
11
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY +16.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
14
vs a year ago
+16.7%
Franchise share
0% (0/14)
Movement
Openings (rate)
1 (7%)
Closings (rate)
1 (7%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩57.6M
Stores 2024 Q1 → 2025 Q4
1114
Sales per store 2024 Q1 → 2025 Q4
₩5.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1120%
  • 11–1419%
  • 14–1739%
  • 17–2122%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s40%
  • 40s18%
  • 50s36%
  • 60+5%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon5%
  • Tue39%
  • Wed21%
  • Thu35%
  • Fri0%
  • Sat0%
  • Sun0%
Gender
  • Male33%
  • Female67%

Each split's share of estimated sales in 2024 Q2.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q414+16.7%110%
2025Q314+27.3%110%
2025Q214+27.3%100%
2025Q113+18.2%100%
2024Q412+9.1%100%
2024Q311+10.0%110%
2024Q2₩25M-34.0%11+10.0%₩2.3M-40.0%110%Possible crowding
2024Q1₩57.6M+24.4%11+10.0%₩5.2M+13.1%000%Growing
2023Q4₩44.7M+15.7%11+10.0%₩4.1M+5.2%100%Growing
2023Q3₩35.8M+6.0%100.0%₩3.6M+6.0%000%Growing
2023Q2₩37.8M-40.4%100.0%₩3.8M-40.4%000%Mixed
2023Q1₩46.3M-26.4%10+11.1%₩4.6M-33.7%000%Possible crowding
2022Q4₩38.6M-44.1%10+11.1%₩3.9M-49.7%000%Possible crowding
2022Q3₩33.8M-0.3%10+11.1%₩3.4M-10.3%000%Possible crowding
2022Q2₩63.4M+59.0%10+11.1%₩6.3M+43.1%100%Growing
2022Q1₩62.9M+96.9%9+28.6%₩7M+53.1%000%Growing
2021Q4₩69.1M9₩7.7M000%
2021Q3₩33.9M9₩3.8M000%
2021Q2₩39.9M9₩4.4M200%
2021Q1₩31.9M7₩4.6M110%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2024-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.