SEOUL COMMERCIAL AREA

남부터미널역 Developed area

Seocho-gu (서초구) 서초1동· Area 259,951 m² · Area code 3120175 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩982.6M▼ -11.2% YoY
Stores11±0.0% YoY
Sales per store₩89.3M▼ -11.2% YoY

Reading this area Against a year earlier, estimated sales -11.2%, stores 0.0% and sales per store -11.2% do not read in one direction. (vs a year earlier: Sales↓ · Stores→ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -23.5%
Stores▼ -15.4%
Sales per store▼ -9.6%
Market size
Estimated sales (quarter)
₩982.6M
vs 2024Q4
-11.2%
Estimated transactions
10,855
Per-store economics
Estimated sales per store
₩89.3M
vs a year ago
-11.2%
Per transaction
₩91K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩867.2M – ₩1,641.3M
20212022202320242025
₩1,285.1M₩982.6M
Stores10 – 15
20212022202320242025
1311
Sales per store₩79.2M – ₩136.8M
20212022202320242025
₩98.9M₩89.3M
Openings0 – 3
20212022202320242025
10
Closings0 – 5
20212022202320242025
00
Franchise share0% – 10%
20212022202320242025
8%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -11.2%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
11
vs a year ago
0.0%
Franchise share
0% (0/11)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,155.6M₩982.6M
Stores 2024 Q1 → 2025 Q4
1211
Sales per store 2024 Q1 → 2025 Q4
₩96.3M₩89.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–062%
  • 06–110%
  • 11–1434%
  • 14–174%
  • 17–2137%
  • 21–2423%
Age
  • 10s0%
  • 20s6%
  • 30s15%
  • 40s17%
  • 50s30%
  • 60+31%
Weekday / weekend
  • Weekday89%
  • Weekend11%
Day of week
  • Mon10%
  • Tue20%
  • Wed19%
  • Thu20%
  • Fri20%
  • Sat9%
  • Sun2%
Gender
  • Male73%
  • Female27%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩982.6M-11.2%110.0%₩89.3M-11.2%000%Sales↓ · Stores→ · Per store↓
2025Q3₩879.4M-12.8%10-16.7%₩87.9M+4.7%0010%Sales↓ · Stores↓ · Per store↑
2025Q2₩867.2M-28.8%10-23.1%₩86.7M-7.4%0110%Sales↓ · Stores↓ · Per store↓
2025Q1₩954.3M-17.4%11-8.3%₩86.8M-9.9%009%Sales↓ · Stores↓ · Per store↓
2024Q4₩1,107M-10.8%11-8.3%₩100.6M-2.7%019%Sales↓ · Stores↓ · Per store→
2024Q3₩1,008.2M-9.1%12-14.3%₩84M+6.1%018%Sales↓ · Stores↓ · Per store↑
2024Q2₩1,217.8M-7.5%130.0%₩93.7M-7.5%208%Sales↓ · Stores→ · Per store↓
2024Q1₩1,155.6M-10.6%12-7.7%₩96.3M-3.2%010%Sales↓ · Stores↓ · Per store↓
2023Q4₩1,241.1M-24.4%120.0%₩103.4M-24.4%028%Sales↓ · Stores→ · Per store↓
2023Q3₩1,108.6M-7.7%14-6.7%₩79.2M-1.2%107%Sales↓ · Stores↓ · Per store→
2023Q2₩1,317.1M-9.9%13-7.1%₩101.3M-2.9%008%Sales↓ · Stores↓ · Per store→
2023Q1₩1,293.2M+10.9%130.0%₩99.5M+10.9%108%Sales↑ · Stores→ · Per store↑
2022Q4₩1,641.3M+13.5%12-7.7%₩136.8M+23.0%358%Sales↑ · Stores↓ · Per store↑
2022Q3₩1,201.7M+1.6%15+15.4%₩80.1M-12.0%110%Sales→ · Stores↑ · Per store↓
2022Q2₩1,461.5M+3.4%14+7.7%₩104.4M-4.0%107%Sales↑ · Stores↑ · Per store↓
2022Q1₩1,166M-9.3%130.0%₩89.7M-9.3%008%Sales↓ · Stores→ · Per store↓
2021Q4₩1,446M13₩111.2M008%
2021Q3₩1,183M13₩91M008%
2021Q2₩1,413M13₩108.7M008%
2021Q1₩1,285.1M13₩98.9M108%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.