SEOUL COMMERCIAL AREA

남부터미널역 발달상권

서초구서초1동· Area 259,951 m² · Area code 3120175 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

노래방 2025 Q4 · Seoul data

Estimated sales (quarter)₩525.8M▲ +0.4% YoY
Stores5±0.0% YoY
Sales per store₩105.2M▲ +0.4% YoY

Reading this area Against a year earlier, estimated sales +0.4%, stores 0.0% and sales per store +0.4% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +335.4%
Stores▼ -50.0%
Sales per store▲ +770.7%
Market size
Estimated sales (quarter)
₩525.8M
vs 2024Q4
+0.4%
Estimated transactions
2,683
Per-store economics
Estimated sales per store
₩105.2M
vs a year ago
+0.4%
Per transaction
₩196K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩22.8M – ₩764.7M
20212022202320242025
₩120.8M₩525.8M
Stores5 – 10
20212022202320242025
105
Sales per store₩2.5M – ₩127.5M
20212022202320242025
₩12.1M₩105.2M
Openings0 – 1
20212022202320242025
01
Closings0 – 1
20212022202320242025
00
Franchise share0% – 20%
20212022202320242025
0%20%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +0.4%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
0.0%
Franchise share
20% (1/5)
Movement
Openings (rate)
1 (17%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩410.4M₩525.8M
Stores 2024 Q1 → 2025 Q4
65
Sales per store 2024 Q1 → 2025 Q4
₩68.4M₩105.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0643%
  • 06–110%
  • 11–140%
  • 14–170%
  • 17–216%
  • 21–2450%
Age
  • 10s0%
  • 20s5%
  • 30s6%
  • 40s9%
  • 50s70%
  • 60+10%
Weekday / weekend
  • Weekday85%
  • Weekend15%
Day of week
  • Mon11%
  • Tue18%
  • Wed28%
  • Thu16%
  • Fri12%
  • Sat11%
  • Sun3%
Gender
  • Male88%
  • Female12%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩525.8M+0.4%50.0%₩105.2M+0.4%1020%Mixed
2025Q3₩339.4M-20.3%50.0%₩67.9M-20.3%000%Mixed
2025Q2₩334.3M-21.4%5-16.7%₩66.9M-5.7%000%Shrinking
2025Q1₩394.5M-3.9%5-16.7%₩78.9M+15.4%000%Shrinking
2024Q4₩523.7M+16.7%5-16.7%₩104.7M+40.1%000%Mixed
2024Q3₩426M-2.6%5-16.7%₩85.2M+16.8%010%Possible recovery
2024Q2₩425.2M-27.0%60.0%₩70.9M-27.0%000%Mixed
2024Q1₩410.4M-26.7%60.0%₩68.4M-26.7%000%Mixed
2023Q4₩448.7M-41.3%60.0%₩74.8M-41.3%000%Mixed
2023Q3₩437.6M-25.2%6-14.3%₩72.9M-12.8%000%Shrinking
2023Q2₩582.1M-7.3%6-14.3%₩97M+8.2%000%Shrinking
2023Q1₩559.7M+86.2%6-14.3%₩93.3M+117.3%000%Mixed
2022Q4₩764.7M+132.9%6-25.0%₩127.5M+210.5%010%Mixed
2022Q3₩585.3M+2465.8%7-22.2%₩83.6M+3198.9%000%Mixed
2022Q2₩627.6M+1268.4%7-22.2%₩89.7M+1659.4%000%Mixed
2022Q1₩300.5M+148.8%7-30.0%₩42.9M+255.4%010%Mixed
2021Q4₩328.4M8₩41M010%
2021Q3₩22.8M9₩2.5M000%
2021Q2₩45.9M9₩5.1M010%
2021Q1₩120.8M10₩12.1M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.