SEOUL COMMERCIAL AREA

남부터미널역 발달상권

서초구서초1동· Area 259,951 m² · Area code 3120175 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

중식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,065.9M▼ -15.9% YoY
Stores10±0.0% YoY
Sales per store₩106.6M▼ -15.9% YoY

Reading this area Against a year earlier, estimated sales -15.9%, stores 0.0% and sales per store -15.9% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +29.9%
Stores▲ +11.1%
Sales per store▲ +16.9%
Market size
Estimated sales (quarter)
₩1,065.9M
vs 2024Q4
-15.9%
Estimated transactions
27,019
Per-store economics
Estimated sales per store
₩106.6M
vs a year ago
-15.9%
Per transaction
₩39K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩715.5M – ₩1,267.4M
20212022202320242025
₩820.9M₩1,065.9M
Stores8 – 10
20212022202320242025
910
Sales per store₩79.5M – ₩139M
20212022202320242025
₩91.2M₩106.6M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -15.9%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
10
vs a year ago
0.0%
Franchise share
0% (0/10)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,002.6M₩1,065.9M
Stores 2024 Q1 → 2025 Q4
1010
Sales per store 2024 Q1 → 2025 Q4
₩100.3M₩106.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1453%
  • 14–179%
  • 17–2133%
  • 21–245%
Age
  • 10s0%
  • 20s8%
  • 30s21%
  • 40s26%
  • 50s24%
  • 60+21%
Weekday / weekend
  • Weekday85%
  • Weekend15%
Day of week
  • Mon14%
  • Tue14%
  • Wed20%
  • Thu19%
  • Fri18%
  • Sat10%
  • Sun5%
Gender
  • Male69%
  • Female31%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,065.9M-15.9%100.0%₩106.6M-15.9%000%Mixed
2025Q3₩1,047.1M+0.0%100.0%₩104.7M+0.0%110%Mixed
2025Q2₩1,015.4M+4.2%100.0%₩101.5M+4.2%000%Growing
2025Q1₩1,005M+0.2%100.0%₩100.5M+0.2%000%Mixed
2024Q4₩1,267.4M+16.3%10+25.0%₩126.7M-7.0%000%Competition inflow
2024Q3₩1,046.9M+25.5%10+25.0%₩104.7M+0.4%000%Mixed
2024Q2₩974.8M+30.1%10+25.0%₩97.5M+4.1%110%Growing
2024Q1₩1,002.6M+5.3%10+25.0%₩100.3M-15.8%200%Competition inflow
2023Q4₩1,089.8M-2.0%80.0%₩136.2M-2.0%000%Mixed
2023Q3₩834.2M-1.8%8-11.1%₩104.3M+10.4%000%Possible recovery
2023Q2₩749.2M-18.2%8-11.1%₩93.7M-8.0%220%Shrinking
2023Q1₩952.4M+33.1%8-11.1%₩119.1M+49.8%110%Mixed
2022Q4₩1,111.8M+25.9%8-11.1%₩139M+41.6%010%Mixed
2022Q3₩849.9M+10.9%90.0%₩94.4M+10.9%000%Growing
2022Q2₩916.1M+5.5%90.0%₩101.8M+5.5%000%Growing
2022Q1₩715.5M-12.8%90.0%₩79.5M-12.8%000%Mixed
2021Q4₩883.3M9₩98.1M110%
2021Q3₩766.2M9₩85.1M000%
2021Q2₩868.3M9₩96.5M000%
2021Q1₩820.9M9₩91.2M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.