SEOUL COMMERCIAL AREA

언주역(차병원) 발달상권

강남구논현2동· Area 242,446 m² · Area code 3120194 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩6,942.5M▼ -4.4% YoY
Stores98▼ -22.8% YoY
Sales per store₩70.8M▲ +23.9% YoY

Reading this area Estimated sales fell 4.4% from a year earlier and stores fell 22.8%. Sales per store are up 23.9%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +47.2%
Stores▲ +27.3%
Sales per store▲ +15.7%
Market size
Estimated sales (quarter)
₩6,942.5M
vs 2024Q4
-4.4%
Estimated transactions
150,669
Per-store economics
Estimated sales per store
₩70.8M
vs a year ago
+23.9%
Per transaction
₩46K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩4,715.6M – ₩7,332.7M
20212022202320242025
₩4,715.6M₩6,942.5M
Stores75 – 128
20212022202320242025
7798
Sales per store₩45M – ₩84.9M
20212022202320242025
₩61.2M₩70.8M
Openings2 – 32
20212022202320242025
55
Closings1 – 21
20212022202320242025
85
Franchise share7% – 17%
20212022202320242025
13%12%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -4.4%, stores YoY -22.8%.

Competition change stores, openings, closings, franchise
Competition
Stores
98
vs a year ago
-22.8%
Franchise share
12% (12/98)
Movement
Openings (rate)
5 (5%)
Closings (rate)
5 (5%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩6,105.7M₩6,942.5M
Stores 2024 Q1 → 2025 Q4
12598
Sales per store 2024 Q1 → 2025 Q4
₩48.8M₩70.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–063%
  • 06–112%
  • 11–1434%
  • 14–177%
  • 17–2136%
  • 21–2418%
Age
  • 10s0%
  • 20s13%
  • 30s30%
  • 40s24%
  • 50s19%
  • 60+14%
Weekday / weekend
  • Weekday87%
  • Weekend13%
Day of week
  • Mon17%
  • Tue18%
  • Wed18%
  • Thu18%
  • Fri16%
  • Sat10%
  • Sun3%
Gender
  • Male60%
  • Female40%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩6,942.5M-4.4%98-22.8%₩70.8M+23.9%5512%Shrinking
2025Q3₩7,247.7M+23.0%97-23.6%₩74.7M+61.0%7513%Mixed
2025Q2₩6,829.5M+18.4%95-25.8%₩71.9M+59.6%62014%Mixed
2025Q1₩6,871.9M+12.5%111-11.2%₩61.9M+26.7%72110%Mixed
2024Q4₩7,263.1M+6.6%1270.0%₩57.2M+6.6%777%Growing
2024Q3₩5,892.2M-9.3%127-0.8%₩46.4M-8.6%787%Mixed
2024Q2₩5,766.4M-9.4%128+3.2%₩45M-12.3%967%Possible crowding
2024Q1₩6,105.7M-12.5%125+12.6%₩48.8M-22.3%12167%Possible crowding
2023Q4₩6,810.4M-7.1%127+42.7%₩53.6M-34.9%479%Possible crowding
2023Q3₩6,496.5M-6.6%128+34.7%₩50.8M-30.7%11810%Possible crowding
2023Q2₩6,367.1M-6.2%124+30.5%₩51.3M-28.1%16311%Possible crowding
2023Q1₩6,980.7M+34.4%111+30.6%₩62.9M+2.9%321113%Mixed
2022Q4₩7,332.7M+12.2%89+7.2%₩82.4M+4.7%2817%Growing
2022Q3₩6,953M+15.2%95+20.3%₩73.2M-4.2%5416%Competition inflow
2022Q2₩6,786M+6.6%95+26.7%₩71.4M-15.9%15315%Competition inflow
2022Q1₩5,194.8M+10.2%85+10.4%₩61.1M-0.2%5214%Mixed
2021Q4₩6,532.9M83₩78.7M7113%
2021Q3₩6,035.3M79₩76.4M7411%
2021Q2₩6,367.8M75₩84.9M2413%
2021Q1₩4,715.6M77₩61.2M5813%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.