SEOUL COMMERCIAL AREA

언주역(차병원) 발달상권

강남구논현2동· Area 242,446 m² · Area code 3120194 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

치킨전문점 2025 Q4 · Seoul data

Estimated sales (quarter)YoY
Stores7▲ +16.7% YoY
Sales per storeYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q1 → 2024 Q3
Estimated sales▼ -98.3%
Stores▲ +20.0%
Sales per store▼ -98.6%
Market size
Estimated sales (quarter)
vs 2024Q4
Estimated transactions
Per-store economics
Estimated sales per store
vs a year ago
Per transaction
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩122K – ₩50.2M
20212022202320242025
₩31.3M
Stores4 – 7
20212022202320242025
57
Sales per store₩20K – ₩10M
20212022202320242025
₩6.3M
Openings0 – 2
20212022202320242025
20
Closings0 – 3
20212022202320242025
00
Franchise share17% – 100%
20212022202320242025
100%29%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY +16.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
7
vs a year ago
+16.7%
Franchise share
29% (2/7)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩173K
Stores 2024 Q1 → 2025 Q4
77
Sales per store 2024 Q1 → 2025 Q4
₩25K

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0640%
  • 06–110%
  • 11–140%
  • 14–170%
  • 17–2133%
  • 21–2428%
Age
  • 10s0%
  • 20s0%
  • 30s0%
  • 40s72%
  • 50s0%
  • 60+28%
Weekday / weekend
  • Weekday67%
  • Weekend33%
Day of week
  • Mon0%
  • Tue0%
  • Wed0%
  • Thu0%
  • Fri67%
  • Sat0%
  • Sun33%
Gender
  • Male0%
  • Female100%

Each split's share of estimated sales in 2024 Q3.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q47+16.7%0029%
2025Q37+16.7%0029%
2025Q27+16.7%0029%
2025Q170.0%1029%
2024Q46-14.3%0033%
2024Q3₩524K+330.0%60.0%₩87K+330.0%0033%Growing
2024Q260.0%0133%
2024Q1₩173K-83.3%7+40.0%₩25K-88.1%0029%Possible crowding
2023Q4₩558K-25.9%7+75.0%₩80K-57.7%2029%Possible crowding
2023Q3₩122K-89.8%6+50.0%₩20K-93.2%1117%Possible crowding
2023Q2₩1M-10.3%6+20.0%₩171K-25.2%1017%Possible crowding
2023Q1₩1M-88.3%50.0%₩207K-88.3%1020%Mixed
2022Q4₩754K-97.8%4-33.3%₩188K-96.7%0025%Shrinking
2022Q3₩1.2M-97.2%4-33.3%₩298K-95.8%0325%Shrinking
2022Q2₩1.1M-97.7%50.0%₩229K-97.7%0160%Mixed
2022Q1₩8.9M-71.7%50.0%₩1.8M-71.7%0180%Mixed
2021Q4₩34M6₩5.7M0167%
2021Q3₩42.6M6₩7.1M2183%
2021Q2₩50.2M5₩10M11100%
2021Q1₩31.3M5₩6.3M20100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2024-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.