SEOUL COMMERCIAL AREA

언주역(차병원) 발달상권

강남구논현2동· Area 242,446 m² · Area code 3120194 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩267.8M▼ -34.8% YoY
Stores12▲ +20.0% YoY
Sales per store₩22.3M▼ -45.7% YoY

Reading this area Stores rose 20.0% from a year earlier while estimated sales stayed about the same (-34.8%), so sales per store fell 45.7%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -49.4%
Stores±0.0%
Sales per store▼ -49.4%
Market size
Estimated sales (quarter)
₩267.8M
vs 2024Q4
-34.8%
Estimated transactions
18,314
Per-store economics
Estimated sales per store
₩22.3M
vs a year ago
-45.7%
Per transaction
₩15K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩233.1M – ₩529.3M
20212022202320242025
₩529.3M₩267.8M
Stores10 – 13
20212022202320242025
1212
Sales per store₩21.2M – ₩44.1M
20212022202320242025
₩44.1M₩22.3M
Openings0 – 3
20212022202320242025
21
Closings0 – 3
20212022202320242025
00
Franchise share38% – 70%
20212022202320242025
42%50%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -34.8%, stores YoY +20.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
12
vs a year ago
+20.0%
Franchise share
50% (6/12)
Movement
Openings (rate)
1 (6%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩464.6M₩267.8M
Stores 2024 Q1 → 2025 Q4
1212
Sales per store 2024 Q1 → 2025 Q4
₩38.7M₩22.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–118%
  • 11–1449%
  • 14–178%
  • 17–2127%
  • 21–246%
Age
  • 10s1%
  • 20s18%
  • 30s35%
  • 40s24%
  • 50s15%
  • 60+6%
Weekday / weekend
  • Weekday88%
  • Weekend12%
Day of week
  • Mon18%
  • Tue16%
  • Wed21%
  • Thu16%
  • Fri17%
  • Sat6%
  • Sun6%
Gender
  • Male52%
  • Female48%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩267.8M-34.8%12+20.0%₩22.3M-45.7%1050%Possible crowding
2025Q3₩275.5M-26.9%11+10.0%₩25M-33.5%2155%Possible crowding
2025Q2₩233.1M-42.3%11+10.0%₩21.2M-47.5%1045%Possible crowding
2025Q1₩264.3M-43.1%10-16.7%₩26.4M-31.7%1150%Shrinking
2024Q4₩410.6M-14.0%10-9.1%₩41.1M-5.4%0050%Shrinking
2024Q3₩376.6M-20.0%10-9.1%₩37.7M-12.0%1150%Shrinking
2024Q2₩403.7M-14.4%10-9.1%₩40.4M-5.8%0350%Shrinking
2024Q1₩464.6M-3.2%120.0%₩38.7M-3.2%3250%Mixed
2023Q4₩477.5M+9.0%110.0%₩43.4M+9.0%1155%Growing
2023Q3₩470.9M+17.6%11+10.0%₩42.8M+6.9%0055%Growing
2023Q2₩471.3M+17.8%110.0%₩42.8M+17.8%0255%Growing
2023Q1₩479.8M+38.2%12+9.1%₩40M+26.7%1058%Growing
2022Q4₩438.3M+14.1%11+10.0%₩39.8M+3.7%2164%Growing
2022Q3₩400.4M+11.0%10-9.1%₩40M+22.1%0170%Mixed
2022Q2₩400.2M-23.0%11-15.4%₩36.4M-9.0%2164%Shrinking
2022Q1₩347.1M-34.4%11-8.3%₩31.6M-28.5%1055%Shrinking
2021Q4₩384.2M10₩38.4M0160%
2021Q3₩360.5M11₩32.8M1255%
2021Q2₩519.8M13₩40M1038%
2021Q1₩529.3M12₩44.1M2042%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.