SEOUL COMMERCIAL AREA

언주역(차병원) 발달상권

강남구논현2동· Area 242,446 m² · Area code 3120194 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

여관 2025 Q4 · Seoul data

Estimated sales (quarter)₩28M▲ +249.5% YoY
Stores9▼ -10.0% YoY
Sales per store₩3.1M▲ +288.3% YoY

Reading this area Against a year earlier, estimated sales +249.5%, stores -10.0% and sales per store +288.3% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +431.3%
Stores±0.0%
Sales per store▲ +431.3%
Market size
Estimated sales (quarter)
₩28M
vs 2024Q4
+249.5%
Estimated transactions
239
Per-store economics
Estimated sales per store
₩3.1M
vs a year ago
+288.3%
Per transaction
₩117K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩957K – ₩28M
20212022202320242025
₩5.3M₩28M
Stores9 – 10
20212022202320242025
99
Sales per store₩96K – ₩3.1M
20212022202320242025
₩585K₩3.1M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
01
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +249.5%, stores YoY -10.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
9
vs a year ago
-10.0%
Franchise share
0% (0/9)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (11%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩3.5M₩28M
Stores 2024 Q1 → 2025 Q4
99
Sales per store 2024 Q1 → 2025 Q4
₩384K₩3.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0654%
  • 06–117%
  • 11–145%
  • 14–177%
  • 17–2113%
  • 21–2414%
Age
  • 10s0%
  • 20s18%
  • 30s38%
  • 40s18%
  • 50s11%
  • 60+14%
Weekday / weekend
  • Weekday75%
  • Weekend25%
Day of week
  • Mon8%
  • Tue14%
  • Wed14%
  • Thu25%
  • Fri15%
  • Sat18%
  • Sun8%
Gender
  • Male65%
  • Female35%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩28M+249.5%9-10.0%₩3.1M+288.3%010%Mixed
2025Q3₩18.1M+360.8%100.0%₩1.8M+360.8%000%Growing
2025Q2₩15M+784.4%100.0%₩1.5M+784.4%000%Growing
2025Q1₩10.3M+198.5%10+11.1%₩1M+168.6%000%Growing
2024Q4₩8M+112.0%10+11.1%₩800K+90.8%000%Growing
2024Q3₩3.9M+32.1%10+11.1%₩394K+18.9%000%Growing
2024Q2₩1.7M+77.8%100.0%₩170K+77.8%100%Growing
2024Q1₩3.5M+97.0%9-10.0%₩384K+118.9%000%Mixed
2023Q4₩3.8M-61.0%9-10.0%₩420K-56.7%000%Shrinking
2023Q3₩3M-82.9%9-10.0%₩331K-81.0%010%Shrinking
2023Q2₩957K-93.9%100.0%₩96K-93.9%000%Mixed
2023Q1₩1.8M-72.7%100.0%₩175K-72.7%000%Mixed
2022Q4₩9.7M+30.0%100.0%₩968K+30.0%000%Growing
2022Q3₩17.4M+395.5%100.0%₩1.7M+395.5%000%Growing
2022Q2₩15.7M+602.4%100.0%₩1.6M+602.4%000%Growing
2022Q1₩6.4M+22.2%10+11.1%₩643K+10.0%000%Growing
2021Q4₩7.4M10₩744K000%
2021Q3₩3.5M10₩351K110%
2021Q2₩2.2M10₩223K100%
2021Q1₩5.3M9₩585K000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.