SEOUL COMMERCIAL AREA

언주역(차병원) 발달상권

강남구논현2동· Area 242,446 m² · Area code 3120194 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

PC방 2025 Q4 · Seoul data

Estimated sales (quarter)YoY
Stores1▼ -66.7% YoY
Sales per storeYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q1 → 2021 Q3
Estimated sales▼ -42.7%
Stores±0.0%
Sales per store▼ -42.7%
Market size
Estimated sales (quarter)
vs 2024Q4
Estimated transactions
Per-store economics
Estimated sales per store
vs a year ago
Per transaction
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩61.4M – ₩124.8M
20212022202320242025
₩107.2M
Stores1 – 3
20212022202320242025
31
Sales per store₩20.5M – ₩41.6M
20212022202320242025
₩35.7M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
01
Franchise share33% – 100%
20212022202320242025
33%100%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY -66.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
1
vs a year ago
-66.7%
Franchise share
100% (1/1)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (50%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
Stores 2024 Q1 → 2025 Q4
21
Sales per store 2024 Q1 → 2025 Q4

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–064%
  • 06–113%
  • 11–1421%
  • 14–1731%
  • 17–2129%
  • 21–2411%
Age
  • 10s0%
  • 20s37%
  • 30s50%
  • 40s3%
  • 50s3%
  • 60+7%
Weekday / weekend
  • Weekday68%
  • Weekend32%
Day of week
  • Mon14%
  • Tue17%
  • Wed12%
  • Thu14%
  • Fri11%
  • Sat14%
  • Sun18%
Gender
  • Male87%
  • Female13%

Each split's share of estimated sales in 2021 Q3.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q41-66.7%01100%
2025Q32-33.3%0050%
2025Q22-33.3%0150%
2025Q13+50.0%0033%
2024Q43+50.0%0033%
2024Q33+50.0%0033%
2024Q23+50.0%1033%
2024Q120.0%0050%
2023Q420.0%0050%
2023Q320.0%0050%
2023Q220.0%0050%
2023Q12-33.3%0050%
2022Q42-33.3%0050%
2022Q32-33.3%0050%
2022Q22-33.3%0150%
2022Q130.0%0033%
2021Q430033%
2021Q3₩61.4M3₩20.5M0033%
2021Q2₩124.8M3₩41.6M0033%
2021Q1₩107.2M3₩35.7M0033%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2021-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.