SEOUL COMMERCIAL AREA

언주역(차병원) 발달상권

강남구논현2동· Area 242,446 m² · Area code 3120194 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

패스트푸드점 2025 Q4 · Seoul data

Estimated sales (quarter)₩665M▼ -9.9% YoY
Stores6±0.0% YoY
Sales per store₩110.8M▼ -9.9% YoY

Reading this area Against a year earlier, estimated sales -9.9%, stores 0.0% and sales per store -9.9% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +49.8%
Stores▼ -33.3%
Sales per store▲ +124.7%
Market size
Estimated sales (quarter)
₩665M
vs 2024Q4
-9.9%
Estimated transactions
35,158
Per-store economics
Estimated sales per store
₩110.8M
vs a year ago
-9.9%
Per transaction
₩19K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩412.5M – ₩838.3M
20212022202320242025
₩443.8M₩665M
Stores5 – 9
20212022202320242025
96
Sales per store₩45.8M – ₩139.7M
20212022202320242025
₩49.3M₩110.8M
Openings0 – 2
20212022202320242025
10
Closings0 – 2
20212022202320242025
00
Franchise share33% – 86%
20212022202320242025
56%33%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -9.9%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
0.0%
Franchise share
33% (2/6)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩615.9M₩665M
Stores 2024 Q1 → 2025 Q4
86
Sales per store 2024 Q1 → 2025 Q4
₩77M₩110.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–112%
  • 11–1448%
  • 14–176%
  • 17–2136%
  • 21–248%
Age
  • 10s1%
  • 20s23%
  • 30s41%
  • 40s16%
  • 50s12%
  • 60+7%
Weekday / weekend
  • Weekday95%
  • Weekend5%
Day of week
  • Mon20%
  • Tue20%
  • Wed21%
  • Thu16%
  • Fri17%
  • Sat4%
  • Sun2%
Gender
  • Male55%
  • Female45%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩665M-9.9%60.0%₩110.8M-9.9%0033%Mixed
2025Q3₩838.3M+4.9%6-14.3%₩139.7M+22.3%0233%Mixed
2025Q2₩718.3M-9.3%6-14.3%₩119.7M+5.8%1067%Shrinking
2025Q1₩655.6M+6.5%5-37.5%₩131.1M+70.3%0280%Mixed
2024Q4₩738.2M+25.2%6-25.0%₩123M+66.9%0283%Mixed
2024Q3₩799.4M+55.4%7-12.5%₩114.2M+77.5%0086%Mixed
2024Q2₩792.2M+61.3%7-12.5%₩113.2M+84.3%0186%Mixed
2024Q1₩615.9M+15.9%80.0%₩77M+15.9%1075%Growing
2023Q4₩589.6M+12.8%8-11.1%₩73.7M+26.8%1163%Mixed
2023Q3₩514.6M+10.6%8-11.1%₩64.3M+24.4%0063%Mixed
2023Q2₩491.2M-0.9%8-11.1%₩61.4M+11.4%0163%Possible recovery
2023Q1₩531.6M+28.9%8-11.1%₩66.4M+45.0%0175%Mixed
2022Q4₩522.9M+17.4%90.0%₩58.1M+17.4%0067%Growing
2022Q3₩465.4M+3.1%90.0%₩51.7M+3.1%2167%Growing
2022Q2₩495.9M+1.4%9+12.5%₩55.1M-9.8%1156%Possible crowding
2022Q1₩412.5M-7.1%90.0%₩45.8M-7.1%1056%Mixed
2021Q4₩445.3M9₩49.5M0144%
2021Q3₩451.4M9₩50.2M2156%
2021Q2₩488.9M8₩61.1M0163%
2021Q1₩443.8M9₩49.3M1056%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.