SEOUL COMMERCIAL AREA

언주역(차병원) 발달상권

강남구논현2동· Area 242,446 m² · Area code 3120194 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

핸드폰 2025 Q4 · Seoul data

Estimated sales (quarter)YoY
Stores8±0.0% YoY
Sales per storeYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q2 → 2025 Q2
Estimated sales▲ +1000.8%
Stores▼ -11.1%
Sales per store▲ +1138.5%
Market size
Estimated sales (quarter)
vs 2024Q4
Estimated transactions
Per-store economics
Estimated sales per store
vs a year ago
Per transaction
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1.4M – ₩78M
20212022202320242025
Stores8 – 9
20212022202320242025
98
Sales per store₩157K – ₩9.8M
20212022202320242025
Openings0 – 1
20212022202320242025
10
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
8
vs a year ago
0.0%
Franchise share
0% (0/8)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
Stores 2024 Q1 → 2025 Q4
88
Sales per store 2024 Q1 → 2025 Q4

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–140%
  • 14–1749%
  • 17–2151%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s1%
  • 40s97%
  • 50s0%
  • 60+2%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon49%
  • Tue0%
  • Wed50%
  • Thu1%
  • Fri0%
  • Sat0%
  • Sun0%
Gender
  • Male97%
  • Female3%

Each split's share of estimated sales in 2025 Q2.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q480.0%000%
2025Q380.0%000%
2025Q2₩78M+100.0%80.0%₩9.8M+100.0%000%Growing
2025Q1₩41.6M80.0%₩5.2M000%
2024Q4₩39M+2652.1%8-11.1%₩4.9M+2996.1%000%Mixed
2024Q3₩70.5M+242.4%8-11.1%₩8.8M+285.2%000%Mixed
2024Q2₩39M+1096.6%8-11.1%₩4.9M+1246.1%000%Mixed
2024Q18-11.1%010%
2023Q4₩1.4M0.0%9+12.5%₩157K-11.1%000%Possible crowding
2023Q3₩20.6M+19.7%90.0%₩2.3M+19.7%000%Growing
2023Q2₩3.3M-8.0%90.0%₩362K-8.0%000%Mixed
2023Q190.0%100%
2022Q4₩1.4M-66.7%8-11.1%₩177K-62.5%010%Shrinking
2022Q3₩17.2M+658.1%90.0%₩1.9M+658.1%000%Growing
2022Q2₩3.5M-50.0%90.0%₩394K-50.0%000%Mixed
2022Q190.0%000%
2021Q4₩4.3M9₩472K000%
2021Q3₩2.3M9₩252K000%
2021Q2₩7.1M9₩787K000%
2021Q19100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.