SEOUL COMMERCIAL AREA

언주역(차병원) 발달상권

강남구논현2동· Area 242,446 m² · Area code 3120194 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩147.5M▲ +44.6% YoY
Stores11▲ +22.2% YoY
Sales per store₩13.4M▲ +18.3% YoY

Reading this area Estimated sales rose 44.6% from a year earlier while stores were up 22.2%, so sales per store also rose 18.3%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +308.9%
Stores▲ +57.1%
Sales per store▲ +160.2%
Market size
Estimated sales (quarter)
₩147.5M
vs 2024Q4
+44.6%
Estimated transactions
1,848
Per-store economics
Estimated sales per store
₩13.4M
vs a year ago
+18.3%
Per transaction
₩80K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩36.1M – ₩147.7M
20212022202320242025
₩36.1M₩147.5M
Stores7 – 11
20212022202320242025
711
Sales per store₩5.2M – ₩16.4M
20212022202320242025
₩5.2M₩13.4M
Openings0 – 2
20212022202320242025
10
Closings0 – 2
20212022202320242025
00
Franchise share0% – 14%
20212022202320242025
0%9%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +44.6%, stores YoY +22.2%.

Competition change stores, openings, closings, franchise
Competition
Stores
11
vs a year ago
+22.2%
Franchise share
9% (1/11)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩142.9M₩147.5M
Stores 2024 Q1 → 2025 Q4
1011
Sales per store 2024 Q1 → 2025 Q4
₩14.3M₩13.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–063%
  • 06–112%
  • 11–1448%
  • 14–174%
  • 17–2129%
  • 21–2414%
Age
  • 10s0%
  • 20s6%
  • 30s19%
  • 40s34%
  • 50s23%
  • 60+19%
Weekday / weekend
  • Weekday94%
  • Weekend6%
Day of week
  • Mon14%
  • Tue17%
  • Wed18%
  • Thu28%
  • Fri18%
  • Sat4%
  • Sun2%
Gender
  • Male54%
  • Female46%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩147.5M+44.6%11+22.2%₩13.4M+18.3%009%Growing
2025Q3₩117.2M+11.5%11+57.1%₩10.7M-29.0%109%Competition inflow
2025Q2₩118.5M+19.9%10+11.1%₩11.8M+7.9%0010%Growing
2025Q1₩115.9M-18.9%100.0%₩11.6M-18.9%1010%Mixed
2024Q4₩102M-30.9%90.0%₩11.3M-30.9%2011%Mixed
2024Q3₩105M-25.5%7-22.2%₩15M-4.2%0214%Shrinking
2024Q2₩98.8M+4.9%9-10.0%₩11M+16.6%0111%Mixed
2024Q1₩142.9M+24.7%10-9.1%₩14.3M+37.2%2110%Mixed
2023Q4₩147.7M+43.7%9-10.0%₩16.4M+59.6%2111%Mixed
2023Q3₩141M+70.8%90.0%₩15.7M+70.8%010%Growing
2023Q2₩94.2M+4.7%10+42.9%₩9.4M-26.7%010%Competition inflow
2023Q1₩114.6M+49.2%11+57.1%₩10.4M-5.0%100%Competition inflow
2022Q4₩102.8M+5.8%10+42.9%₩10.3M-25.9%100%Competition inflow
2022Q3₩82.6M+8.4%9+12.5%₩9.2M-3.6%210%Competition inflow
2022Q2₩89.9M+27.7%7-12.5%₩12.8M+46.0%0014%Mixed
2022Q1₩76.8M+112.8%70.0%₩11M+112.8%0014%Growing
2021Q4₩97.2M7₩13.9M1114%
2021Q3₩76.2M8₩9.5M000%
2021Q2₩70.4M8₩8.8M100%
2021Q1₩36.1M7₩5.2M100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.