SEOUL COMMERCIAL AREA

언주역(차병원) 발달상권

강남구논현2동· Area 242,446 m² · Area code 3120194 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

양식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩433.5M▼ -19.0% YoY
Stores23▲ +21.1% YoY
Sales per store₩18.8M▼ -33.1% YoY

Reading this area Stores rose 21.1% from a year earlier while estimated sales stayed about the same (-19.0%), so sales per store fell 33.1%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -5.3%
Stores▲ +91.7%
Sales per store▼ -50.6%
Market size
Estimated sales (quarter)
₩433.5M
vs 2024Q4
-19.0%
Estimated transactions
13,101
Per-store economics
Estimated sales per store
₩18.8M
vs a year ago
-33.1%
Per transaction
₩33K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩153.8M – ₩812.2M
20212022202320242025
₩457.7M₩433.5M
Stores11 – 23
20212022202320242025
1223
Sales per store₩11.8M – ₩54.1M
20212022202320242025
₩38.1M₩18.8M
Openings0 – 6
20212022202320242025
02
Closings0 – 4
20212022202320242025
20
Franchise share17% – 46%
20212022202320242025
42%17%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -19.0%, stores YoY +21.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
23
vs a year ago
+21.1%
Franchise share
17% (4/23)
Movement
Openings (rate)
2 (7%)
Closings (rate)
0 (0%)
Net store change
+2
Estimated sales 2024 Q1 → 2025 Q4
₩397.6M₩433.5M
Stores 2024 Q1 → 2025 Q4
1723
Sales per store 2024 Q1 → 2025 Q4
₩23.4M₩18.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–062%
  • 06–112%
  • 11–1469%
  • 14–175%
  • 17–218%
  • 21–2414%
Age
  • 10s0%
  • 20s9%
  • 30s31%
  • 40s19%
  • 50s39%
  • 60+3%
Weekday / weekend
  • Weekday93%
  • Weekend7%
Day of week
  • Mon20%
  • Tue26%
  • Wed16%
  • Thu13%
  • Fri19%
  • Sat3%
  • Sun4%
Gender
  • Male64%
  • Female36%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩433.5M-19.0%23+21.1%₩18.8M-33.1%2017%Possible crowding
2025Q3₩465.9M+6.2%21+16.7%₩22.2M-9.0%0019%Competition inflow
2025Q2₩503.4M+40.8%20+11.1%₩25.2M+26.7%1220%Growing
2025Q1₩651.8M+63.9%20+17.6%₩32.6M+39.3%2125%Growing
2024Q4₩534.9M-34.1%19+26.7%₩28.2M-48.0%2126%Possible crowding
2024Q3₩438.6M-24.4%18+38.5%₩24.4M-45.4%2428%Possible crowding
2024Q2₩357.5M-20.4%18+28.6%₩19.9M-38.1%2139%Possible crowding
2024Q1₩397.6M-19.0%17+13.3%₩23.4M-28.5%6341%Possible crowding
2023Q4₩812.2M+48.9%15-6.3%₩54.1M+58.9%2040%Mixed
2023Q3₩580.3M+122.1%13-7.1%₩44.6M+139.1%1246%Mixed
2023Q2₩449M+34.1%140.0%₩32.1M+34.1%1143%Growing
2023Q1₩490.7M+167.1%15+36.4%₩32.7M+95.9%1133%Growing
2022Q4₩545.4M+28.8%16+33.3%₩34.1M-3.4%4225%Competition inflow
2022Q3₩261.3M+69.9%14+7.7%₩18.7M+57.8%1129%Growing
2022Q2₩334.8M-28.2%14+7.7%₩23.9M-33.3%3029%Possible crowding
2022Q1₩183.7M-59.9%11-8.3%₩16.7M-56.2%0236%Shrinking
2021Q4₩423.5M12₩35.3M1242%
2021Q3₩153.8M13₩11.8M1138%
2021Q2₩466.3M13₩35.9M1038%
2021Q1₩457.7M12₩38.1M0242%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.