SEOUL COMMERCIAL AREA

언주역(차병원) 발달상권

강남구논현2동· Area 242,446 m² · Area code 3120194 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

제과점 2025 Q4 · Seoul data

Estimated sales (quarter)₩279.5M▼ -18.2% YoY
Stores4±0.0% YoY
Sales per store₩69.9M▼ -18.2% YoY

Reading this area Against a year earlier, estimated sales -18.2%, stores 0.0% and sales per store -18.2% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +13.8%
Stores▼ -42.9%
Sales per store▲ +99.2%
Market size
Estimated sales (quarter)
₩279.5M
vs 2024Q4
-18.2%
Estimated transactions
28,867
Per-store economics
Estimated sales per store
₩69.9M
vs a year ago
-18.2%
Per transaction
₩10K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩183.6M – ₩345M
20212022202320242025
₩245.5M₩279.5M
Stores4 – 7
20212022202320242025
74
Sales per store₩35.1M – ₩86.3M
20212022202320242025
₩35.1M₩69.9M
Openings0 – 2
20212022202320242025
10
Closings0 – 1
20212022202320242025
00
Franchise share50% – 100%
20212022202320242025
57%75%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -18.2%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
0.0%
Franchise share
75% (3/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩327.7M₩279.5M
Stores 2024 Q1 → 2025 Q4
44
Sales per store 2024 Q1 → 2025 Q4
₩81.9M₩69.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1133%
  • 11–1425%
  • 14–1717%
  • 17–2122%
  • 21–243%
Age
  • 10s0%
  • 20s17%
  • 30s32%
  • 40s21%
  • 50s17%
  • 60+13%
Weekday / weekend
  • Weekday92%
  • Weekend8%
Day of week
  • Mon19%
  • Tue16%
  • Wed22%
  • Thu19%
  • Fri17%
  • Sat8%
  • Sun0%
Gender
  • Male37%
  • Female63%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩279.5M-18.2%40.0%₩69.9M-18.2%0075%Mixed
2025Q3₩296.2M-14.1%40.0%₩74.1M-14.1%0175%Mixed
2025Q2₩294.4M-1.1%40.0%₩73.6M-1.1%00100%Mixed
2025Q1₩297.2M-9.3%40.0%₩74.3M-9.3%00100%Mixed
2024Q4₩341.6M-0.8%4-20.0%₩85.4M+24.0%00100%Possible recovery
2024Q3₩345M+15.1%4-20.0%₩86.3M+43.9%11100%Mixed
2024Q2₩297.5M4-33.3%₩74.4M00100%
2024Q1₩327.7M+50.0%40.0%₩81.9M+50.0%01100%Growing
2023Q4₩344.4M+87.6%5+25.0%₩68.9M+50.1%0080%Growing
2023Q3₩299.7M+33.9%50.0%₩59.9M+33.9%1180%Growing
2023Q26+20.0%2150%
2023Q1₩218.5M-11.1%4-33.3%₩54.6M+33.4%00100%Shrinking
2022Q4₩183.6M-40.1%4-33.3%₩45.9M-10.2%01100%Shrinking
2022Q3₩223.9M-17.9%5-16.7%₩44.8M-1.5%0080%Shrinking
2022Q2₩245.3M-15.2%5-16.7%₩49.1M+1.8%0180%Shrinking
2022Q1₩245.7M+0.1%6-14.3%₩41M+16.8%0067%Possible recovery
2021Q4₩306.6M6₩51.1M0067%
2021Q3₩272.6M6₩45.4M0067%
2021Q2₩289.2M6₩48.2M0167%
2021Q1₩245.5M7₩35.1M1057%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.