SEOUL COMMERCIAL AREA

강남구청역 발달상권

강남구논현2동· Area 173,252 m² · Area code 3120203 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩11,968.2M▼ -13.1% YoY
Stores96▲ +7.9% YoY
Sales per store₩124.7M▼ -19.4% YoY

Reading this area Stores rose 7.9% from a year earlier while estimated sales stayed about the same (-13.1%), so sales per store fell 19.4%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +28.2%
Stores▲ +7.9%
Sales per store▲ +18.9%
Market size
Estimated sales (quarter)
₩11,968.2M
vs 2024Q4
-13.1%
Estimated transactions
274,429
Per-store economics
Estimated sales per store
₩124.7M
vs a year ago
-19.4%
Per transaction
₩44K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩9,333.3M – ₩14,688.2M
20212022202320242025
₩9,333.3M₩11,968.2M
Stores84 – 96
20212022202320242025
8996
Sales per store₩104.9M – ₩168.8M
20212022202320242025
₩104.9M₩124.7M
Openings2 – 8
20212022202320242025
84
Closings1 – 8
20212022202320242025
63
Franchise share13% – 26%
20212022202320242025
25%14%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -13.1%, stores YoY +7.9%.

Competition change stores, openings, closings, franchise
Competition
Stores
96
vs a year ago
+7.9%
Franchise share
14% (13/96)
Movement
Openings (rate)
4 (4%)
Closings (rate)
3 (3%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩13,092.1M₩11,968.2M
Stores 2024 Q1 → 2025 Q4
8696
Sales per store 2024 Q1 → 2025 Q4
₩152.2M₩124.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–064%
  • 06–111%
  • 11–1433%
  • 14–177%
  • 17–2137%
  • 21–2418%
Age
  • 10s0%
  • 20s14%
  • 30s32%
  • 40s22%
  • 50s18%
  • 60+14%
Weekday / weekend
  • Weekday84%
  • Weekend16%
Day of week
  • Mon14%
  • Tue17%
  • Wed19%
  • Thu16%
  • Fri18%
  • Sat10%
  • Sun6%
Gender
  • Male59%
  • Female41%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩11,968.2M-13.1%96+7.9%₩124.7M-19.4%4314%Possible crowding
2025Q3₩12,154.9M-10.2%95+8.0%₩127.9M-16.8%4413%Possible crowding
2025Q2₩10,302.2M-24.9%93+6.9%₩110.8M-29.8%8515%Possible crowding
2025Q1₩10,539.3M-19.5%90+4.7%₩117.1M-23.1%4317%Possible crowding
2024Q4₩13,766.9M-4.6%89+2.3%₩154.7M-6.7%2117%Mixed
2024Q3₩13,533.8M-0.0%880.0%₩153.8M-0.0%7717%Mixed
2024Q2₩13,721.8M+2.0%87-1.1%₩157.7M+3.2%3218%Mixed
2024Q1₩13,092.1M-3.7%86+1.2%₩152.2M-4.8%4619%Mixed
2023Q4₩14,428.3M-1.8%870.0%₩165.8M-1.8%3420%Mixed
2023Q3₩13,540.3M-0.1%88+2.3%₩153.9M-2.3%2219%Mixed
2023Q2₩13,449.8M+1.6%88+3.5%₩152.8M-1.9%5319%Mixed
2023Q1₩13,598.8M+37.2%85+1.2%₩160M+35.6%3721%Growing
2022Q4₩14,688.2M+22.9%87+2.4%₩168.8M+20.1%2223%Growing
2022Q3₩13,547.8M+34.9%86-1.1%₩157.5M+36.5%3324%Growing
2022Q2₩13,243.9M+23.5%85-3.4%₩155.8M+27.8%5426%Mixed
2022Q1₩9,911.2M+6.2%84-5.6%₩118M+12.5%3226%Mixed
2021Q4₩11,951.1M85₩140.6M5824%
2021Q3₩10,042.4M87₩115.4M3324%
2021Q2₩10,726.1M88₩121.9M2523%
2021Q1₩9,333.3M89₩104.9M8625%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.