SEOUL COMMERCIAL AREA

홍대 걷고싶은 거리 전통시장

마포구서교동· Area 58,130 m² · Area code 3130191 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

중식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩2,027.3M▲ +22.6% YoY
Stores14±0.0% YoY
Sales per store₩144.8M▲ +22.6% YoY

Reading this area Estimated sales rose 22.6% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 22.6%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +123.9%
Stores▲ +55.6%
Sales per store▲ +43.9%
Market size
Estimated sales (quarter)
₩2,027.3M
vs 2024Q4
+22.6%
Estimated transactions
87,067
Per-store economics
Estimated sales per store
₩144.8M
vs a year ago
+22.6%
Per transaction
₩23K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩791.4M – ₩2,027.3M
20212022202320242025
₩905.4M₩2,027.3M
Stores9 – 14
20212022202320242025
914
Sales per store₩87.9M – ₩147.3M
20212022202320242025
₩100.6M₩144.8M
Openings0 – 3
20212022202320242025
11
Closings0 – 3
20212022202320242025
30
Franchise share36% – 46%
20212022202320242025
44%43%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +22.6%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
14
vs a year ago
0.0%
Franchise share
43% (6/14)
Movement
Openings (rate)
1 (5%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩1,396.8M₩2,027.3M
Stores 2024 Q1 → 2025 Q4
1314
Sales per store 2024 Q1 → 2025 Q4
₩107.4M₩144.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1420%
  • 14–1724%
  • 17–2142%
  • 21–2414%
Age
  • 10s8%
  • 20s53%
  • 30s17%
  • 40s10%
  • 50s10%
  • 60+2%
Weekday / weekend
  • Weekday64%
  • Weekend36%
Day of week
  • Mon11%
  • Tue12%
  • Wed14%
  • Thu13%
  • Fri15%
  • Sat18%
  • Sun17%
Gender
  • Male28%
  • Female72%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩2,027.3M+22.6%140.0%₩144.8M+22.6%1043%Growing
2025Q3₩1,726.3M+16.2%130.0%₩132.8M+16.2%1246%Growing
2025Q2₩1,597.9M+15.0%14+7.7%₩114.1M+6.8%2143%Growing
2025Q1₩1,657.3M+18.7%130.0%₩127.5M+18.7%0146%Growing
2024Q4₩1,653.8M+15.9%14+7.7%₩118.1M+7.7%2143%Growing
2024Q3₩1,485.2M+11.2%130.0%₩114.2M+11.2%1146%Growing
2024Q2₩1,388.9M+1.1%130.0%₩106.8M+1.1%1046%Mixed
2024Q1₩1,396.8M+0.1%13+18.2%₩107.4M-15.3%1138%Possible crowding
2023Q4₩1,426.5M-3.1%13+30.0%₩109.7M-25.5%0038%Possible crowding
2023Q3₩1,335.2M-0.5%13+30.0%₩102.7M-23.5%0038%Possible crowding
2023Q2₩1,373.1M+19.1%13+30.0%₩105.6M-8.4%3038%Competition inflow
2023Q1₩1,395.4M+51.6%11+10.0%₩126.9M+37.8%2136%Growing
2022Q4₩1,472.7M+35.8%10+11.1%₩147.3M+22.3%0040%Growing
2022Q3₩1,341.7M+69.5%10+11.1%₩134.2M+52.6%0040%Growing
2022Q2₩1,152.9M+21.8%10+11.1%₩115.3M+9.6%0040%Growing
2022Q1₩920.6M+1.7%10+11.1%₩92.1M-8.5%1040%Possible crowding
2021Q4₩1,084.2M9₩120.5M0044%
2021Q3₩791.4M9₩87.9M1144%
2021Q2₩946.7M9₩105.2M0044%
2021Q1₩905.4M9₩100.6M1344%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.