SEOUL COMMERCIAL AREA

홍대 걷고싶은 거리 Traditional market

Mapo-gu (마포구) 서교동· Area 58,130 m² · Area code 3130191 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,723.1M▲ +27.2% YoY
Stores16▼ -5.9% YoY
Sales per store₩107.7M▲ +35.2% YoY

Reading this area Against a year earlier, estimated sales +27.2%, stores -5.9% and sales per store +35.2% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +74.6%
Stores▲ +33.3%
Sales per store▲ +30.9%
Market size
Estimated sales (quarter)
₩1,723.1M
vs 2024Q4
+27.2%
Estimated transactions
64,185
Per-store economics
Estimated sales per store
₩107.7M
vs a year ago
+35.2%
Per transaction
₩27K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩970.4M – ₩1,758.4M
20212022202320242025
₩987.1M₩1,723.1M
Stores11 – 18
20212022202320242025
1216
Sales per store₩77.6M – ₩123.1M
20212022202320242025
₩82.3M₩107.7M
Openings0 – 2
20212022202320242025
10
Closings0 – 3
20212022202320242025
30
Franchise share17% – 27%
20212022202320242025
25%19%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +27.2%, stores YoY -5.9%.

Competition change stores, openings, closings, franchise
Competition
Stores
16
vs a year ago
-5.9%
Franchise share
19% (3/16)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,216.9M₩1,723.1M
Stores 2024 Q1 → 2025 Q4
1516
Sales per store 2024 Q1 → 2025 Q4
₩81.1M₩107.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–065%
  • 06–110%
  • 11–1423%
  • 14–1713%
  • 17–2141%
  • 21–2418%
Age
  • 10s4%
  • 20s44%
  • 30s27%
  • 40s12%
  • 50s10%
  • 60+3%
Weekday / weekend
  • Weekday60%
  • Weekend40%
Day of week
  • Mon11%
  • Tue10%
  • Wed11%
  • Thu12%
  • Fri17%
  • Sat22%
  • Sun18%
Gender
  • Male50%
  • Female50%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,723.1M+27.2%16-5.9%₩107.7M+35.2%0019%Mixed
2025Q3₩1,758.4M+38.8%160.0%₩109.9M+38.8%0119%Growing
2025Q2₩1,536M+31.9%17+13.3%₩90.4M+16.4%0118%Growing
2025Q1₩1,525.6M+25.4%18+20.0%₩84.8M+4.5%1017%Growing
2024Q4₩1,354.5M+0.4%17+13.3%₩79.7M-11.4%1018%Possible crowding
2024Q3₩1,267.1M-10.2%160.0%₩79.2M-10.2%2119%Mixed
2024Q2₩1,164.2M-24.8%150.0%₩77.6M-24.8%0020%Mixed
2024Q1₩1,216.9M-23.7%15+15.4%₩81.1M-33.8%1120%Possible crowding
2023Q4₩1,348.5M-15.2%15+15.4%₩89.9M-26.5%0120%Possible crowding
2023Q3₩1,410.3M-10.1%16+23.1%₩88.1M-27.0%1019%Possible crowding
2023Q2₩1,547.2M+4.8%15+25.0%₩103.1M-16.2%2020%Competition inflow
2023Q1₩1,593.9M+51.2%13+18.2%₩122.6M+28.0%0023%Growing
2022Q4₩1,591.1M+28.1%13+8.3%₩122.4M+18.3%0023%Growing
2022Q3₩1,569.5M+61.7%13+8.3%₩120.7M+49.3%1023%Growing
2022Q2₩1,476.6M+31.8%12+9.1%₩123.1M+20.8%2125%Growing
2022Q1₩1,054M+6.8%11-8.3%₩95.8M+16.5%0127%Mixed
2021Q4₩1,241.7M12₩103.5M0025%
2021Q3₩970.4M12₩80.9M1025%
2021Q2₩1,120.4M11₩101.9M0127%
2021Q1₩987.1M12₩82.3M1325%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.