SEOUL COMMERCIAL AREA

홍대 걷고싶은 거리 Traditional market

Mapo-gu (마포구) 서교동· Area 58,130 m² · Area code 3130191 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,491.2M▼ -10.8% YoY
Stores9±0.0% YoY
Sales per store₩165.7M▼ -10.8% YoY

Reading this area Against a year earlier, estimated sales -10.8%, stores 0.0% and sales per store -10.8% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +121.4%
Stores▼ -10.0%
Sales per store▲ +146.0%
Market size
Estimated sales (quarter)
₩1,491.2M
vs 2024Q4
-10.8%
Estimated transactions
103,574
Per-store economics
Estimated sales per store
₩165.7M
vs a year ago
-10.8%
Per transaction
₩14K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩544.8M – ₩1,760.3M
20212022202320242025
₩673.6M₩1,491.2M
Stores8 – 13
20212022202320242025
109
Sales per store₩54.5M – ₩185.7M
20212022202320242025
₩67.4M₩165.7M
Openings0 – 3
20212022202320242025
00
Closings0 – 3
20212022202320242025
00
Franchise share38% – 100%
20212022202320242025
60%89%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -10.8%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
9
vs a year ago
0.0%
Franchise share
89% (8/9)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,732.9M₩1,491.2M
Stores 2024 Q1 → 2025 Q4
139
Sales per store 2024 Q1 → 2025 Q4
₩133.3M₩165.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–063%
  • 06–110%
  • 11–1423%
  • 14–1722%
  • 17–2140%
  • 21–2413%
Age
  • 10s8%
  • 20s40%
  • 30s19%
  • 40s17%
  • 50s13%
  • 60+3%
Weekday / weekend
  • Weekday61%
  • Weekend39%
Day of week
  • Mon8%
  • Tue12%
  • Wed14%
  • Thu13%
  • Fri14%
  • Sat20%
  • Sun19%
Gender
  • Male38%
  • Female62%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,491.2M-10.8%90.0%₩165.7M-10.8%0089%Mixed
2025Q3₩1,352.6M-12.4%9-25.0%₩150.3M+16.8%1089%Shrinking
2025Q2₩1,450.8M-12.4%8-33.3%₩181.4M+31.4%03100%Shrinking
2025Q1₩1,508.2M-13.0%10-23.1%₩150.8M+13.1%2090%Shrinking
2024Q4₩1,671.3M-5.1%9-30.8%₩185.7M+37.1%0389%Shrinking
2024Q3₩1,544.2M-0.0%120.0%₩128.7M-0.0%0067%Mixed
2024Q2₩1,656.8M+11.0%12+9.1%₩138.1M+1.7%3267%Mixed
2024Q1₩1,732.9M+38.4%13+18.2%₩133.3M+17.1%2146%Growing
2023Q4₩1,760.3M+27.9%13+44.4%₩135.4M-11.5%1038%Competition inflow
2023Q3₩1,544.4M+46.8%12+33.3%₩128.7M+10.1%2142%Growing
2023Q2₩1,493.2M+47.8%11+22.2%₩135.7M+20.9%1145%Growing
2023Q1₩1,252.2M+89.3%11+22.2%₩113.8M+54.9%3145%Growing
2022Q4₩1,376.5M+83.7%9+12.5%₩152.9M+63.3%0156%Growing
2022Q3₩1,052.2M+93.1%9-10.0%₩116.9M+114.6%0067%Mixed
2022Q2₩1,010.2M+40.5%90.0%₩112.2M+40.5%0067%Growing
2022Q1₩661.4M-1.8%9-10.0%₩73.5M+9.1%1067%Possible recovery
2021Q4₩749.4M8₩93.7M0275%
2021Q3₩544.8M10₩54.5M1060%
2021Q2₩719.1M9₩79.9M0167%
2021Q1₩673.6M10₩67.4M0060%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.