SEOUL COMMERCIAL AREA

홍대 걷고싶은 거리 전통시장

마포구서교동· Area 58,130 m² · Area code 3130191 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

양식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩917.8M▲ +87.8% YoY
Stores15±0.0% YoY
Sales per store₩61.2M▲ +87.8% YoY

Reading this area Estimated sales rose 87.8% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 87.8%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +83.0%
Stores▲ +7.1%
Sales per store▲ +70.8%
Market size
Estimated sales (quarter)
₩917.8M
vs 2024Q4
+87.8%
Estimated transactions
42,453
Per-store economics
Estimated sales per store
₩61.2M
vs a year ago
+87.8%
Per transaction
₩22K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩360.3M – ₩917.8M
20212022202320242025
₩501.6M₩917.8M
Stores11 – 15
20212022202320242025
1415
Sales per store₩27.7M – ₩61.2M
20212022202320242025
₩35.8M₩61.2M
Openings0 – 2
20212022202320242025
11
Closings0 – 3
20212022202320242025
00
Franchise share0% – 15%
20212022202320242025
14%7%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +87.8%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
15
vs a year ago
0.0%
Franchise share
7% (1/15)
Movement
Openings (rate)
1 (6%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩408.8M₩917.8M
Stores 2024 Q1 → 2025 Q4
1315
Sales per store 2024 Q1 → 2025 Q4
₩31.4M₩61.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–062%
  • 06–110%
  • 11–1422%
  • 14–1723%
  • 17–2140%
  • 21–2412%
Age
  • 10s6%
  • 20s37%
  • 30s25%
  • 40s17%
  • 50s12%
  • 60+3%
Weekday / weekend
  • Weekday57%
  • Weekend43%
Day of week
  • Mon9%
  • Tue10%
  • Wed12%
  • Thu12%
  • Fri14%
  • Sat25%
  • Sun18%
Gender
  • Male45%
  • Female55%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩917.8M+87.8%150.0%₩61.2M+87.8%107%Growing
2025Q3₩783.7M+78.5%140.0%₩56M+78.5%007%Growing
2025Q2₩658.4M+63.8%14+7.7%₩47M+52.1%207%Growing
2025Q1₩642.9M+57.3%130.0%₩49.5M+57.3%020%Growing
2024Q4₩488.7M+21.4%15+15.4%₩32.6M+5.3%100%Growing
2024Q3₩439M+21.8%14+7.7%₩31.4M+13.1%100%Growing
2024Q2₩402M+5.2%13+8.3%₩30.9M-2.9%000%Mixed
2024Q1₩408.8M+0.4%13+8.3%₩31.4M-7.4%110%Possible crowding
2023Q4₩402.4M-9.4%13+18.2%₩31M-23.4%000%Possible crowding
2023Q3₩360.3M-25.5%130.0%₩27.7M-25.5%100%Mixed
2023Q2₩382.2M-20.9%12-14.3%₩31.8M-7.7%000%Shrinking
2023Q1₩407.4M-3.2%12-14.3%₩33.9M+13.0%100%Shrinking
2022Q4₩444.2M-12.6%11-26.7%₩40.4M+19.2%030%Shrinking
2022Q3₩483.5M+32.1%130.0%₩37.2M+32.1%128%Growing
2022Q2₩483M-10.5%14+7.7%₩34.5M-16.9%017%Possible crowding
2022Q1₩420.7M-16.1%140.0%₩30M-16.1%0114%Mixed
2021Q4₩508.1M15₩33.9M2013%
2021Q3₩366.1M13₩28.2M0015%
2021Q2₩539.4M13₩41.5M1215%
2021Q1₩501.6M14₩35.8M1014%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.