SEOUL COMMERCIAL AREA

홍대 걷고싶은 거리 Traditional market

Mapo-gu (마포구) 서교동· Area 58,130 m² · Area code 3130191 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

패스트푸드점 2025 Q4 · Seoul data

Estimated sales (quarter)YoY
Stores5±0.0% YoY
Sales per storeYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q1 → 2024 Q2
Estimated sales▼ -42.9%
Stores▼ -44.4%
Sales per store▲ +2.8%
Market size
Estimated sales (quarter)
vs 2024Q4
Estimated transactions
Per-store economics
Estimated sales per store
vs a year ago
Per transaction
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩110.6M – ₩305M
20212022202320242025
₩193.7M
Stores5 – 9
20212022202320242025
95
Sales per store₩20.6M – ₩43.6M
20212022202320242025
₩21.5M
Openings0 – 1
20212022202320242025
00
Closings0 – 2
20212022202320242025
10
Franchise share22% – 60%
20212022202320242025
22%40%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
0.0%
Franchise share
40% (2/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩207.3M
Stores 2024 Q1 → 2025 Q4
55
Sales per store 2024 Q1 → 2025 Q4
₩41.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1412%
  • 14–1723%
  • 17–2145%
  • 21–2420%
Age
  • 10s3%
  • 20s46%
  • 30s28%
  • 40s10%
  • 50s10%
  • 60+2%
Weekday / weekend
  • Weekday59%
  • Weekend41%
Day of week
  • Mon10%
  • Tue9%
  • Wed12%
  • Thu12%
  • Fri15%
  • Sat26%
  • Sun15%
Gender
  • Male55%
  • Female45%

Each split's share of estimated sales in 2024 Q2.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q450.0%0040%
2025Q350.0%0040%
2025Q250.0%0040%
2025Q150.0%0040%
2024Q45-28.6%0040%
2024Q35-16.7%0040%
2024Q2₩110.6M-57.2%5-16.7%₩22.1M-48.7%0140%Sales↓ · Stores↓ · Per store↓
2024Q1₩207.3M-29.2%5-28.6%₩41.5M-0.9%0260%Sales↓ · Stores↓ · Per store→
2023Q4₩213.9M-25.7%70.0%₩30.6M-25.7%1043%Sales↓ · Stores→ · Per store↓
2023Q3₩218.2M-28.4%6-14.3%₩36.4M-16.5%0050%Sales↓ · Stores↓ · Per store↓
2023Q2₩258.6M-7.8%6-25.0%₩43.1M+23.0%0150%Sales↓ · Stores↓ · Per store↑
2023Q1₩292.8M+41.9%7-22.2%₩41.8M+82.4%0043%Sales↑ · Stores↓ · Per store↑
2022Q4₩288.1M+10.2%7-22.2%₩41.2M+41.7%0043%Sales↑ · Stores↓ · Per store↑
2022Q3₩305M+64.7%7-22.2%₩43.6M+111.8%0143%Sales↑ · Stores↓ · Per store↑
2022Q2₩280.4M+26.8%8-11.1%₩35M+42.6%1138%Sales↑ · Stores↓ · Per store↑
2022Q1₩206.4M+6.6%90.0%₩22.9M+6.6%0022%Sales↑ · Stores→ · Per store↑
2021Q4₩261.5M9₩29.1M0022%
2021Q3₩185.1M9₩20.6M0022%
2021Q2₩221.1M9₩24.6M1122%
2021Q1₩193.7M9₩21.5M0122%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2024-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.