SEOUL COMMERCIAL AREA

홍대 걷고싶은 거리 전통시장

마포구서교동· Area 58,130 m² · Area code 3130191 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

스포츠 강습 2025 Q4 · Seoul data

Estimated sales (quarter)₩17.2M▲ +57.1% YoY
Stores4±0.0% YoY
Sales per store₩4.3M▲ +57.1% YoY

Reading this area Estimated sales rose 57.1% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 57.1%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +4.4%
Stores▲ +33.3%
Sales per store▼ -21.7%
Market size
Estimated sales (quarter)
₩17.2M
vs 2024Q4
+57.1%
Estimated transactions
40
Per-store economics
Estimated sales per store
₩4.3M
vs a year ago
+57.1%
Per transaction
₩430K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩7.1M – ₩55.2M
20212022202320242025
₩16.5M₩17.2M
Stores3 – 4
20212022202320242025
34
Sales per store₩1.8M – ₩13.8M
20212022202320242025
₩5.5M₩4.3M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +57.1%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
0.0%
Franchise share
0% (0/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩14.5M₩17.2M
Stores 2024 Q1 → 2025 Q4
44
Sales per store 2024 Q1 → 2025 Q4
₩3.6M₩4.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1476%
  • 14–170%
  • 17–2124%
  • 21–240%
Age
  • 10s0%
  • 20s54%
  • 30s38%
  • 40s4%
  • 50s2%
  • 60+2%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon60%
  • Tue35%
  • Wed5%
  • Thu0%
  • Fri0%
  • Sat0%
  • Sun0%
Gender
  • Male10%
  • Female90%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩17.2M+57.1%40.0%₩4.3M+57.1%000%Growing
2025Q3₩19.9M-31.7%40.0%₩5M-31.7%000%Mixed
2025Q2₩19.4M-54.1%40.0%₩4.9M-54.1%000%Mixed
2025Q1₩40.7M+179.7%40.0%₩10.2M+179.7%000%Growing
2024Q4₩10.9M+25.6%40.0%₩2.7M+25.6%000%Growing
2024Q3₩29.2M-47.2%40.0%₩7.3M-47.2%000%Mixed
2024Q2₩42.3M+192.4%40.0%₩10.6M+192.4%000%Growing
2024Q1₩14.5M-11.7%40.0%₩3.6M-11.7%000%Mixed
2023Q4₩8.7M+23.3%40.0%₩2.2M+23.3%110%Growing
2023Q3₩55.2M+35.7%40.0%₩13.8M+35.7%000%Growing
2023Q2₩14.5M+91.3%40.0%₩3.6M+91.3%000%Growing
2023Q1₩16.5M-56.4%40.0%₩4.1M-56.4%000%Mixed
2022Q4₩7.1M-24.6%40.0%₩1.8M-24.6%000%Mixed
2022Q3₩40.7M-20.3%40.0%₩10.2M-20.3%000%Mixed
2022Q2₩7.6M-82.5%40.0%₩1.9M-82.5%000%Mixed
2022Q1₩37.8M+129.3%4+33.3%₩9.4M+72.0%000%Growing
2021Q4₩9.4M4₩2.3M000%
2021Q3₩51.1M4₩12.8M000%
2021Q2₩43.2M4₩10.8M100%
2021Q1₩16.5M3₩5.5M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.