SEOUL COMMERCIAL AREA

홍대 걷고싶은 거리 전통시장

마포구서교동· Area 58,130 m² · Area code 3130191 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

제과점 2025 Q4 · Seoul data

Estimated sales (quarter)₩5.9M▼ -89.6% YoY
Stores4±0.0% YoY
Sales per store₩1.5M▼ -89.6% YoY

Reading this area Against a year earlier, estimated sales -89.6%, stores 0.0% and sales per store -89.6% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -84.0%
Stores▲ +33.3%
Sales per store▼ -88.0%
Market size
Estimated sales (quarter)
₩5.9M
vs 2024Q4
-89.6%
Estimated transactions
180
Per-store economics
Estimated sales per store
₩1.5M
vs a year ago
-89.6%
Per transaction
₩33K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩5.5M – ₩84.8M
20212022202320242025
₩36.7M₩5.9M
Stores2 – 4
20212022202320242025
34
Sales per store₩1.4M – ₩21.2M
20212022202320242025
₩12.2M₩1.5M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share25% – 50%
20212022202320242025
33%25%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -89.6%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
0.0%
Franchise share
25% (1/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩75.5M₩5.9M
Stores 2024 Q1 → 2025 Q4
44
Sales per store 2024 Q1 → 2025 Q4
₩18.9M₩1.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–149%
  • 14–1726%
  • 17–2162%
  • 21–242%
Age
  • 10s0%
  • 20s55%
  • 30s24%
  • 40s14%
  • 50s7%
  • 60+0%
Weekday / weekend
  • Weekday61%
  • Weekend39%
Day of week
  • Mon6%
  • Tue4%
  • Wed15%
  • Thu25%
  • Fri10%
  • Sat28%
  • Sun11%
Gender
  • Male42%
  • Female58%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩5.9M-89.6%40.0%₩1.5M-89.6%0025%Mixed
2025Q3₩6.8M-87.5%40.0%₩1.7M-87.5%0025%Mixed
2025Q2₩5.5M-90.2%40.0%₩1.4M-90.2%0025%Mixed
2025Q1₩49.5M-34.4%40.0%₩12.4M-34.4%1125%Mixed
2024Q4₩56.5M-33.4%40.0%₩14.1M-33.4%0025%Mixed
2024Q3₩54.7M-26.2%40.0%₩13.7M-26.2%0025%Mixed
2024Q2₩56M+26.6%4+33.3%₩14M-5.1%0025%Competition inflow
2024Q1₩75.5M+125.0%4+100.0%₩18.9M+12.5%0025%Growing
2023Q4₩84.8M+218.4%4+100.0%₩21.2M+59.2%0025%Growing
2023Q3₩74.2M+193.9%4+100.0%₩18.5M+46.9%1025%Growing
2023Q2₩44.2M+68.8%3+50.0%₩14.7M+12.6%1033%Growing
2023Q1₩33.5M+25.5%20.0%₩16.8M+25.5%0050%Growing
2022Q4₩26.6M-29.6%20.0%₩13.3M-29.6%0050%Mixed
2022Q3₩25.2M+11.7%20.0%₩12.6M+11.7%0050%Growing
2022Q2₩26.2M-11.9%20.0%₩13.1M-11.9%0050%Mixed
2022Q1₩26.7M-27.1%2-33.3%₩13.4M+9.3%0050%Shrinking
2021Q4₩37.8M2₩18.9M0050%
2021Q3₩22.6M2₩11.3M0050%
2021Q2₩29.7M2₩14.9M0150%
2021Q1₩36.7M3₩12.2M0033%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.