SEOUL COMMERCIAL AREA

홍대 걷고싶은 거리 Traditional market

Mapo-gu (마포구) 서교동· Area 58,130 m² · Area code 3130191 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

신발 2025 Q4 · Seoul data

Estimated sales (quarter)₩4.5M▲ +165.4% YoY
Stores6▼ -14.3% YoY
Sales per store₩747K▲ +209.6% YoY

Reading this area Against a year earlier, estimated sales +165.4%, stores -14.3% and sales per store +209.6% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -40.2%
Stores▲ +20.0%
Sales per store▼ -50.2%
Market size
Estimated sales (quarter)
₩4.5M
vs 2024Q4
+165.4%
Estimated transactions
173
Per-store economics
Estimated sales per store
₩747K
vs a year ago
+209.6%
Per transaction
₩26K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩737K – ₩25M
20212022202320242025
₩7.5M₩4.5M
Stores5 – 8
20212022202320242025
56
Sales per store₩105K – ₩5M
20212022202320242025
₩1.5M₩747K
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +165.4%, stores YoY -14.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
-14.3%
Franchise share
0% (0/6)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩2.7M₩4.5M
Stores 2024 Q1 → 2025 Q4
76
Sales per store 2024 Q1 → 2025 Q4
₩382K₩747K

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1421%
  • 14–1736%
  • 17–2143%
  • 21–240%
Age
  • 10s1%
  • 20s61%
  • 30s20%
  • 40s17%
  • 50s0%
  • 60+0%
Weekday / weekend
  • Weekday40%
  • Weekend60%
Day of week
  • Mon39%
  • Tue0%
  • Wed0%
  • Thu0%
  • Fri1%
  • Sat25%
  • Sun35%
Gender
  • Male34%
  • Female66%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩4.5M+165.4%6-14.3%₩747K+209.6%000%Mixed
2025Q3₩2.7M-47.9%6-14.3%₩451K-39.2%000%Shrinking
2025Q2₩5.6M+664.7%6-14.3%₩939K+792.2%000%Mixed
2025Q1₩3.3M+22.3%6-14.3%₩545K+42.6%010%Mixed
2024Q4₩1.7M-88.3%7-12.5%₩241K-86.6%000%Shrinking
2024Q3₩5.2M-66.5%7-12.5%₩743K-61.7%000%Shrinking
2024Q2₩737K-96.7%7-12.5%₩105K-96.2%000%Shrinking
2024Q1₩2.7M-44.9%7+16.7%₩382K-52.8%010%Possible crowding
2023Q4₩14.4M-11.0%8+33.3%₩1.8M-33.2%000%Possible crowding
2023Q3₩15.5M+15.6%8+60.0%₩1.9M-27.8%000%Competition inflow
2023Q2₩22.3M+10.0%8+60.0%₩2.8M-31.2%200%Competition inflow
2023Q1₩4.9M-0.6%6+20.0%₩810K-17.2%000%Possible crowding
2022Q4₩16.2M-26.8%6+20.0%₩2.7M-39.0%100%Possible crowding
2022Q3₩13.4M+15.1%50.0%₩2.7M+15.1%000%Growing
2022Q2₩20.3M-18.7%50.0%₩4.1M-18.7%000%Mixed
2022Q1₩4.9M-34.8%50.0%₩978K-34.8%000%Mixed
2021Q4₩22.1M5₩4.4M000%
2021Q3₩11.7M5₩2.3M000%
2021Q2₩25M5₩5M000%
2021Q1₩7.5M5₩1.5M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.