SEOUL COMMERCIAL AREA

홍대 걷고싶은 거리 Traditional market

Mapo-gu (마포구) 서교동· Area 58,130 m² · Area code 3130191 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

시계및귀금속 2025 Q4 · Seoul data

Estimated sales (quarter)₩67.7M▼ -40.1% YoY
Stores3▲ +50.0% YoY
Sales per store₩22.6M▼ -60.1% YoY

Reading this area Stores rose 50.0% from a year earlier while estimated sales stayed about the same (-40.1%), so sales per store fell 60.1%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -50.5%
Stores▼ -25.0%
Sales per store▼ -33.9%
Market size
Estimated sales (quarter)
₩67.7M
vs 2024Q4
-40.1%
Estimated transactions
345
Per-store economics
Estimated sales per store
₩22.6M
vs a year ago
-60.1%
Per transaction
₩196K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩67.7M – ₩173.7M
20212022202320242025
₩136.7M₩67.7M
Stores1 – 4
20212022202320242025
43
Sales per store₩22.6M – ₩73.1M
20212022202320242025
₩34.2M₩22.6M
Openings0 – 1
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share25% – 100%
20212022202320242025
25%33%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -40.1%, stores YoY +50.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
+50.0%
Franchise share
33% (1/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩67.7M
Stores 2024 Q1 → 2025 Q4
13
Sales per store 2024 Q1 → 2025 Q4
₩22.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1419%
  • 14–1719%
  • 17–2160%
  • 21–242%
Age
  • 10s9%
  • 20s33%
  • 30s38%
  • 40s11%
  • 50s10%
  • 60+0%
Weekday / weekend
  • Weekday69%
  • Weekend31%
Day of week
  • Mon11%
  • Tue3%
  • Wed23%
  • Thu18%
  • Fri14%
  • Sat22%
  • Sun9%
Gender
  • Male42%
  • Female58%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩67.7M-40.1%3+50.0%₩22.6M-60.1%0033%Possible crowding
2025Q3₩115M+19.4%3+50.0%₩38.3M-20.4%1033%Competition inflow
2025Q2₩88.4M2+100.0%₩44.2M0050%
2025Q1₩110.4M2+100.0%₩55.2M0050%
2024Q4₩113M2+100.0%₩56.5M0050%
2024Q3₩96.4M2+100.0%₩48.2M1050%
2024Q210.0%00100%
2024Q110.0%00100%
2023Q410.0%00100%
2023Q310.0%00100%
2023Q210.0%00100%
2023Q11-50.0%00100%
2022Q41-50.0%00100%
2022Q31-75.0%00100%
2022Q21-75.0%12100%
2022Q1₩115.5M-15.5%2-50.0%₩57.7M+69.0%0050%Shrinking
2021Q4₩146.2M2₩73.1M0250%
2021Q3₩138.4M4₩34.6M0025%
2021Q2₩173.7M4₩43.4M0025%
2021Q1₩136.7M4₩34.2M0025%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.