SEOUL COMMERCIAL AREA

홍대 걷고싶은 거리 Traditional market

Mapo-gu (마포구) 서교동· Area 58,130 m² · Area code 3130191 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

가방 2025 Q4 · Seoul data

Estimated sales (quarter)₩51M±0.0% YoY
Stores11▲ +10.0% YoY
Sales per store₩4.6M▼ -9.1% YoY

Reading this area Stores rose 10.0% from a year earlier while estimated sales stayed about the same (0.0%), so sales per store fell 9.1%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -80.9%
Stores▲ +37.5%
Sales per store▼ -86.1%
Market size
Estimated sales (quarter)
₩51M
vs 2024Q4
0.0%
Estimated transactions
4,732
Per-store economics
Estimated sales per store
₩4.6M
vs a year ago
-9.1%
Per transaction
₩11K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩51M – ₩267.7M
20212022202320242025
₩267.7M₩51M
Stores7 – 11
20212022202320242025
811
Sales per store₩4.6M – ₩33.5M
20212022202320242025
₩33.5M₩4.6M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY 0.0%, stores YoY +10.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
11
vs a year ago
+10.0%
Franchise share
0% (0/11)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩51M₩51M
Stores 2024 Q1 → 2025 Q4
911
Sales per store 2024 Q1 → 2025 Q4
₩5.7M₩4.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1415%
  • 14–1728%
  • 17–2139%
  • 21–2419%
Age
  • 10s4%
  • 20s45%
  • 30s21%
  • 40s12%
  • 50s14%
  • 60+4%
Weekday / weekend
  • Weekday65%
  • Weekend35%
Day of week
  • Mon7%
  • Tue13%
  • Wed13%
  • Thu17%
  • Fri15%
  • Sat20%
  • Sun15%
Gender
  • Male42%
  • Female58%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩51M0.0%11+10.0%₩4.6M-9.1%000%Possible crowding
2025Q3₩51M0.0%11+22.2%₩4.6M-18.2%110%Possible crowding
2025Q2₩51M0.0%11+22.2%₩4.6M-18.2%100%Possible crowding
2025Q1₩51M0.0%10+11.1%₩5.1M-10.0%000%Possible crowding
2024Q4₩51M0.0%10+25.0%₩5.1M-20.0%100%Possible crowding
2024Q3₩51M0.0%90.0%₩5.7M0.0%000%Mixed
2024Q2₩51M0.0%9+12.5%₩5.7M-11.1%000%Possible crowding
2024Q1₩51M0.0%9+12.5%₩5.7M-11.1%100%Possible crowding
2023Q4₩51M0.0%8+14.3%₩6.4M-12.5%010%Possible crowding
2023Q3₩51M0.0%9+28.6%₩5.7M-22.2%100%Possible crowding
2023Q2₩51M-12.3%80.0%₩6.4M-12.3%110%Mixed
2023Q1₩51M-4.4%8-11.1%₩6.4M+7.5%100%Shrinking
2022Q4₩51M-16.4%7-22.2%₩7.3M+7.5%000%Shrinking
2022Q3₩51M-11.9%7-12.5%₩7.3M+0.7%010%Shrinking
2022Q2₩58.2M-61.5%80.0%₩7.3M-61.5%010%Mixed
2022Q1₩53.4M-80.1%9+12.5%₩5.9M-82.3%000%Possible crowding
2021Q4₩61M9₩6.8M100%
2021Q3₩57.9M8₩7.2M000%
2021Q2₩151.1M8₩18.9M110%
2021Q1₩267.7M8₩33.5M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.