SEOUL COMMERCIAL AREA

홍대 걷고싶은 거리 전통시장

마포구서교동· Area 58,130 m² · Area code 3130191 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,931M▼ -3.4% YoY
Stores38▼ -11.6% YoY
Sales per store₩50.8M▲ +9.3% YoY

Reading this area Estimated sales fell 3.4% from a year earlier and stores fell 11.6%. Sales per store are up 9.3%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +124.4%
Stores▼ -26.9%
Sales per store▲ +207.0%
Market size
Estimated sales (quarter)
₩1,931M
vs 2024Q4
-3.4%
Estimated transactions
65,409
Per-store economics
Estimated sales per store
₩50.8M
vs a year ago
+9.3%
Per transaction
₩30K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩780.6M – ₩2,577.1M
20212022202320242025
₩860.7M₩1,931M
Stores38 – 52
20212022202320242025
5238
Sales per store₩15.9M – ₩56.2M
20212022202320242025
₩16.6M₩50.8M
Openings0 – 8
20212022202320242025
10
Closings0 – 7
20212022202320242025
31
Franchise share2% – 5%
20212022202320242025
4%5%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -3.4%, stores YoY -11.6%.

Competition change stores, openings, closings, franchise
Competition
Stores
38
vs a year ago
-11.6%
Franchise share
5% (2/38)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (3%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩2,122.3M₩1,931M
Stores 2024 Q1 → 2025 Q4
4638
Sales per store 2024 Q1 → 2025 Q4
₩46.1M₩50.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0620%
  • 06–110%
  • 11–145%
  • 14–177%
  • 17–2126%
  • 21–2442%
Age
  • 10s3%
  • 20s44%
  • 30s28%
  • 40s12%
  • 50s10%
  • 60+2%
Weekday / weekend
  • Weekday62%
  • Weekend38%
Day of week
  • Mon10%
  • Tue11%
  • Wed12%
  • Thu11%
  • Fri17%
  • Sat23%
  • Sun15%
Gender
  • Male51%
  • Female49%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,931M-3.4%38-11.6%₩50.8M+9.3%015%Shrinking
2025Q3₩1,979.2M-2.0%39-11.4%₩50.7M+10.6%015%Possible recovery
2025Q2₩2,248.8M+15.5%40-13.0%₩56.2M+32.9%025%Mixed
2025Q1₩2,114M-0.4%42-8.7%₩50.3M+9.1%125%Possible recovery
2024Q4₩1,999.2M-22.4%43-10.4%₩46.5M-13.4%015%Shrinking
2024Q3₩2,019.8M-19.2%44-8.3%₩45.9M-11.8%025%Shrinking
2024Q2₩1,946.4M-11.7%46-4.2%₩42.3M-7.8%114%Shrinking
2024Q1₩2,122.3M-0.6%46+2.2%₩46.1M-2.8%024%Mixed
2023Q4₩2,577.1M+10.1%48+2.1%₩53.7M+7.8%114%Growing
2023Q3₩2,499.5M+5.6%48+2.1%₩52.1M+3.4%874%Growing
2023Q2₩2,203.8M-6.4%48-2.0%₩45.9M-4.4%302%Mixed
2023Q1₩2,136.1M+84.0%45-10.0%₩47.5M+104.5%132%Mixed
2022Q4₩2,341.5M+38.7%47-4.1%₩49.8M+44.6%222%Mixed
2022Q3₩2,367.5M+203.3%47-4.1%₩50.4M+216.2%242%Mixed
2022Q2₩2,354.5M+99.0%49-3.9%₩48.1M+107.1%012%Mixed
2022Q1₩1,160.9M+34.9%50-3.8%₩23.2M+40.3%102%Mixed
2021Q4₩1,688.1M49₩34.5M122%
2021Q3₩780.6M49₩15.9M134%
2021Q2₩1,183.4M51₩23.2M234%
2021Q1₩860.7M52₩16.6M134%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.