SEOUL COMMERCIAL AREA

홍대 걷고싶은 거리 전통시장

마포구서교동· Area 58,130 m² · Area code 3130191 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

치킨전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩976.4M▲ +34.4% YoY
Stores2±0.0% YoY
Sales per store₩488.2M▲ +34.4% YoY

Reading this area Estimated sales rose 34.4% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 34.4%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +102.0%
Stores▼ -33.3%
Sales per store▲ +203.0%
Market size
Estimated sales (quarter)
₩976.4M
vs 2024Q4
+34.4%
Estimated transactions
20,981
Per-store economics
Estimated sales per store
₩488.2M
vs a year ago
+34.4%
Per transaction
₩47K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩456.2M – ₩1,266.3M
20212022202320242025
₩483.4M₩976.4M
Stores2 – 3
20212022202320242025
32
Sales per store₩152.1M – ₩633.2M
20212022202320242025
₩161.1M₩488.2M
Openings0 – 2
20212022202320242025
01
Closings0 – 2
20212022202320242025
00
Franchise share167% – 400%
20212022202320242025
167%350%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +34.4%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
2
vs a year ago
0.0%
Franchise share
350% (7/2)
Movement
Openings (rate)
1 (11%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩1,015.2M₩976.4M
Stores 2024 Q1 → 2025 Q4
32
Sales per store 2024 Q1 → 2025 Q4
₩338.4M₩488.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0614%
  • 06–110%
  • 11–146%
  • 14–178%
  • 17–2139%
  • 21–2434%
Age
  • 10s6%
  • 20s37%
  • 30s25%
  • 40s15%
  • 50s13%
  • 60+4%
Weekday / weekend
  • Weekday63%
  • Weekend37%
Day of week
  • Mon10%
  • Tue11%
  • Wed13%
  • Thu15%
  • Fri15%
  • Sat21%
  • Sun16%
Gender
  • Male56%
  • Female44%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩976.4M+34.4%20.0%₩488.2M+34.4%10350%Growing
2025Q3₩869.3M-9.1%20.0%₩434.7M-9.1%10300%Mixed
2025Q2₩825.4M-10.9%2-33.3%₩412.7M+33.6%00250%Shrinking
2025Q1₩759.5M-25.2%2-33.3%₩379.8M+12.2%00250%Shrinking
2024Q4₩726.6M-28.7%2-33.3%₩363.3M+6.9%01250%Shrinking
2024Q3₩955.9M-13.8%20.0%₩478M-13.8%02300%Mixed
2024Q2₩926.5M-21.4%3+50.0%₩308.8M-47.6%01233%Possible crowding
2024Q1₩1,015.2M-16.9%3+50.0%₩338.4M-44.6%00267%Possible crowding
2023Q4₩1,019.7M-14.4%3+50.0%₩339.9M-42.9%10267%Possible crowding
2023Q3₩1,108.9M-12.4%20.0%₩554.5M-12.4%00400%Mixed
2023Q2₩1,178.8M+0.0%20.0%₩589.4M+0.0%00400%Mixed
2023Q1₩1,221.7M+117.4%20.0%₩610.9M+117.4%00400%Growing
2022Q4₩1,190.6M+73.2%20.0%₩595.3M+73.2%00400%Growing
2022Q3₩1,266.3M+177.6%2-33.3%₩633.2M+316.4%00400%Mixed
2022Q2₩1,178.6M+81.5%2-33.3%₩589.3M+172.2%00400%Mixed
2022Q1₩561.9M+16.3%2-33.3%₩281M+74.4%10400%Mixed
2021Q4₩687.5M2₩343.8M01350%
2021Q3₩456.2M3₩152.1M00233%
2021Q2₩649.4M3₩216.5M20233%
2021Q1₩483.4M3₩161.1M00167%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.