SEOUL COMMERCIAL AREA

홍대 걷고싶은 거리 전통시장

마포구서교동· Area 58,130 m² · Area code 3130191 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

노래방 2025 Q4 · Seoul data

Estimated sales (quarter)₩194M▼ -5.9% YoY
Stores7▲ +16.7% YoY
Sales per store₩27.7M▼ -19.4% YoY

Reading this area Stores rose 16.7% from a year earlier while estimated sales stayed about the same (-5.9%), so sales per store fell 19.4%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +141.0%
Stores±0.0%
Sales per store▲ +141.0%
Market size
Estimated sales (quarter)
₩194M
vs 2024Q4
-5.9%
Estimated transactions
20,002
Per-store economics
Estimated sales per store
₩27.7M
vs a year ago
-19.4%
Per transaction
₩10K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩70.6M – ₩303M
20212022202320242025
₩80.5M₩194M
Stores6 – 7
20212022202320242025
77
Sales per store₩10.1M – ₩43.3M
20212022202320242025
₩11.5M₩27.7M
Openings0 – 1
20212022202320242025
01
Closings0 – 1
20212022202320242025
00
Franchise share0% – 17%
20212022202320242025
14%14%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -5.9%, stores YoY +16.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
7
vs a year ago
+16.7%
Franchise share
14% (1/7)
Movement
Openings (rate)
1 (13%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩232.8M₩194M
Stores 2024 Q1 → 2025 Q4
77
Sales per store 2024 Q1 → 2025 Q4
₩33.3M₩27.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0635%
  • 06–110%
  • 11–142%
  • 14–178%
  • 17–2128%
  • 21–2428%
Age
  • 10s6%
  • 20s31%
  • 30s28%
  • 40s14%
  • 50s15%
  • 60+5%
Weekday / weekend
  • Weekday62%
  • Weekend38%
Day of week
  • Mon7%
  • Tue11%
  • Wed11%
  • Thu18%
  • Fri15%
  • Sat21%
  • Sun17%
Gender
  • Male67%
  • Female33%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩194M-5.9%7+16.7%₩27.7M-19.4%1014%Possible crowding
2025Q3₩158.4M-37.0%6-14.3%₩26.4M-26.5%0017%Shrinking
2025Q2₩177.5M-18.9%6-14.3%₩29.6M-5.4%1117%Shrinking
2025Q1₩196.4M-15.6%6-14.3%₩32.7M-1.6%0017%Shrinking
2024Q4₩206.3M-12.2%6-14.3%₩34.4M+2.5%0117%Shrinking
2024Q3₩251.5M-6.9%70.0%₩35.9M-6.9%0014%Mixed
2024Q2₩218.8M-21.2%70.0%₩31.3M-21.2%0014%Mixed
2024Q1₩232.8M-20.5%70.0%₩33.3M-20.5%1114%Mixed
2023Q4₩234.9M-18.0%70.0%₩33.6M-18.0%0014%Mixed
2023Q3₩270.3M-10.8%70.0%₩38.6M-10.8%0014%Mixed
2023Q2₩277.7M-7.0%70.0%₩39.7M-7.0%1014%Mixed
2023Q1₩292.9M+137.4%70.0%₩41.8M+137.4%000%Growing
2022Q4₩286.4M+43.2%70.0%₩40.9M+43.2%010%Growing
2022Q3₩303M+329.3%70.0%₩43.3M+329.3%0014%Growing
2022Q2₩298.6M+162.4%70.0%₩42.7M+162.4%0014%Growing
2022Q1₩123.4M+53.2%70.0%₩17.6M+53.2%0014%Growing
2021Q4₩200M7₩28.6M0014%
2021Q3₩70.6M7₩10.1M0014%
2021Q2₩113.8M7₩16.3M0014%
2021Q1₩80.5M7₩11.5M0014%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.