SEOUL COMMERCIAL AREA

광화문역 Developed area

Jongno-gu (종로구) 사직동· Area 394,522 m² · Area code 3120003 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩3,296.5M▲ +8.9% YoY
Stores30▼ -18.9% YoY
Sales per store₩109.9M▲ +34.3% YoY

Reading this area Against a year earlier, estimated sales +8.9%, stores -18.9% and sales per store +34.3% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +17.2%
Stores▼ -6.3%
Sales per store▲ +25.0%
Market size
Estimated sales (quarter)
₩3,296.5M
vs 2024Q4
+8.9%
Estimated transactions
61,038
Per-store economics
Estimated sales per store
₩109.9M
vs a year ago
+34.3%
Per transaction
₩54K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩2,413M – ₩3,319.7M
20212022202320242025
₩2,813.4M₩3,296.5M
Stores30 – 40
20212022202320242025
3230
Sales per store₩67.1M – ₩109.9M
20212022202320242025
₩87.9M₩109.9M
Openings0 – 7
20212022202320242025
12
Closings0 – 5
20212022202320242025
02
Franchise share13% – 23%
20212022202320242025
22%23%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +8.9%, stores YoY -18.9%.

Competition change stores, openings, closings, franchise
Competition
Stores
30
vs a year ago
-18.9%
Franchise share
23% (7/30)
Movement
Openings (rate)
2 (5%)
Closings (rate)
2 (5%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩2,750.7M₩3,296.5M
Stores 2024 Q1 → 2025 Q4
3830
Sales per store 2024 Q1 → 2025 Q4
₩72.4M₩109.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1444%
  • 14–175%
  • 17–2139%
  • 21–2412%
Age
  • 10s0%
  • 20s14%
  • 30s25%
  • 40s21%
  • 50s20%
  • 60+19%
Weekday / weekend
  • Weekday89%
  • Weekend11%
Day of week
  • Mon17%
  • Tue16%
  • Wed20%
  • Thu18%
  • Fri19%
  • Sat7%
  • Sun4%
Gender
  • Male57%
  • Female43%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩3,296.5M+8.9%30-18.9%₩109.9M+34.3%2223%Mixed
2025Q3₩2,801.8M+9.7%31-18.4%₩90.4M+34.5%1519%Mixed
2025Q2₩2,620.3M-6.7%35-10.3%₩74.9M+3.9%2217%Shrinking
2025Q1₩2,431.5M-11.6%34-10.5%₩71.5M-1.2%1321%Shrinking
2024Q4₩3,027.1M+3.9%37-2.6%₩81.8M+6.7%0116%Growing
2024Q3₩2,553.5M-4.9%38-5.0%₩67.2M+0.1%0116%Shrinking
2024Q2₩2,809.4M-6.4%39+2.6%₩72M-8.8%2115%Mixed
2024Q1₩2,750.7M-13.2%38+2.7%₩72.4M-15.4%1116%Mixed
2023Q4₩2,913.5M-9.2%38+2.7%₩76.7M-11.6%1216%Mixed
2023Q3₩2,685.7M-11.1%40+29.0%₩67.1M-31.1%2113%Possible crowding
2023Q2₩3,002.9M-9.5%38+11.8%₩79M-19.1%2116%Possible crowding
2023Q1₩3,167.4M+31.3%37+5.7%₩85.6M+24.2%1116%Growing
2022Q4₩3,207.9M+0.5%37+8.8%₩86.7M-7.6%7016%Possible crowding
2022Q3₩3,019.7M+21.0%31-8.8%₩97.4M+32.7%0316%Mixed
2022Q2₩3,319.7M+9.4%34+3.0%₩97.6M+6.2%1315%Growing
2022Q1₩2,413M-14.2%35+9.4%₩68.9M-21.6%1117%Possible crowding
2021Q4₩3,190.8M34₩93.8M2221%
2021Q3₩2,496.5M34₩73.4M1021%
2021Q2₩3,035M33₩92M2121%
2021Q1₩2,813.4M32₩87.9M1022%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.