SEOUL COMMERCIAL AREA

광화문역 발달상권

종로구사직동· Area 394,522 m² · Area code 3120003 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

화초 2025 Q4 · Seoul data

Estimated sales (quarter)₩337.6M▲ +1.8% YoY
Stores19▼ -9.5% YoY
Sales per store₩17.8M▲ +12.5% YoY

Reading this area Stores fell 9.5% from a year earlier while estimated sales held at +1.8%, so sales per store rose 12.5%. (descriptive pattern: Possible recovery)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +22.2%
Stores▼ -26.9%
Sales per store▲ +67.3%
Market size
Estimated sales (quarter)
₩337.6M
vs 2024Q4
+1.8%
Estimated transactions
6,853
Per-store economics
Estimated sales per store
₩17.8M
vs a year ago
+12.5%
Per transaction
₩49K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩216.1M – ₩393.2M
20212022202320242025
₩276.2M₩337.6M
Stores19 – 26
20212022202320242025
2619
Sales per store₩8.6M – ₩17.8M
20212022202320242025
₩10.6M₩17.8M
Openings0 – 2
20212022202320242025
20
Closings0 – 3
20212022202320242025
10
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +1.8%, stores YoY -9.5%.

Competition change stores, openings, closings, franchise
Competition
Stores
19
vs a year ago
-9.5%
Franchise share
0% (0/19)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩321.4M₩337.6M
Stores 2024 Q1 → 2025 Q4
2219
Sales per store 2024 Q1 → 2025 Q4
₩14.6M₩17.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1114%
  • 11–1427%
  • 14–1731%
  • 17–2127%
  • 21–240%
Age
  • 10s0%
  • 20s13%
  • 30s23%
  • 40s22%
  • 50s17%
  • 60+24%
Weekday / weekend
  • Weekday87%
  • Weekend13%
Day of week
  • Mon16%
  • Tue15%
  • Wed23%
  • Thu17%
  • Fri17%
  • Sat7%
  • Sun5%
Gender
  • Male39%
  • Female61%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩337.6M+1.8%19-9.5%₩17.8M+12.5%000%Possible recovery
2025Q3₩216.6M-3.6%19-13.6%₩11.4M+11.6%000%Shrinking
2025Q2₩278.8M+1.4%19-13.6%₩14.7M+17.4%010%Possible recovery
2025Q1₩284M-11.6%20-9.1%₩14.2M-2.8%010%Shrinking
2024Q4₩331.7M-14.2%21-16.0%₩15.8M+2.2%010%Shrinking
2024Q3₩224.7M+4.0%22-12.0%₩10.2M+18.2%000%Mixed
2024Q2₩275M-12.3%22-12.0%₩12.5M-0.3%000%Shrinking
2024Q1₩321.4M+1.1%22-12.0%₩14.6M+14.8%030%Possible recovery
2023Q4₩386.5M-1.7%25-3.8%₩15.5M+2.2%000%Mixed
2023Q3₩216.1M-14.2%25-3.8%₩8.6M-10.8%000%Shrinking
2023Q2₩313.6M-14.3%25-3.8%₩12.5M-10.9%000%Shrinking
2023Q1₩318M+7.1%25-3.8%₩12.7M+11.4%010%Mixed
2022Q4₩393.2M+23.7%260.0%₩15.1M+23.7%000%Growing
2022Q3₩251.9M-0.9%26+4.0%₩9.7M-4.7%000%Possible crowding
2022Q2₩365.9M+0.9%260.0%₩14.1M+0.9%000%Mixed
2022Q1₩296.9M+7.5%260.0%₩11.4M+7.5%000%Growing
2021Q4₩317.8M26₩12.2M210%
2021Q3₩254M25₩10.2M010%
2021Q2₩362.8M26₩14M000%
2021Q1₩276.2M26₩10.6M210%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.