SEOUL COMMERCIAL AREA

광화문역 Developed area

Jongno-gu (종로구) 사직동· Area 394,522 m² · Area code 3120003 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반교습학원 2025 Q4 · Seoul data

Estimated sales (quarter)₩136.8M▲ +270.8% YoY
Stores18▼ -10.0% YoY
Sales per store₩7.6M▲ +312.0% YoY

Reading this area Against a year earlier, estimated sales +270.8%, stores -10.0% and sales per store +312.0% do not read in one direction. (vs a year earlier: Sales↑ · Stores↓ · Per store↑)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +70.4%
Stores▲ +63.6%
Sales per store▲ +4.1%
Market size
Estimated sales (quarter)
₩136.8M
vs 2024Q4
+270.8%
Estimated transactions
1,310
Per-store economics
Estimated sales per store
₩7.6M
vs a year ago
+312.0%
Per transaction
₩104K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩36.9M – ₩184.6M
20212022202320242025
₩80.3M₩136.8M
Stores11 – 21
20212022202320242025
1118
Sales per store₩1.8M – ₩14.1M
20212022202320242025
₩7.3M₩7.6M
Openings0 – 4
20212022202320242025
00
Closings0 – 2
20212022202320242025
01
Franchise share0% – 9%
20212022202320242025
9%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +270.8%, stores YoY -10.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
18
vs a year ago
-10.0%
Franchise share
0% (0/18)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (6%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩110.4M₩136.8M
Stores 2024 Q1 → 2025 Q4
1718
Sales per store 2024 Q1 → 2025 Q4
₩6.5M₩7.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–112%
  • 11–1410%
  • 14–1725%
  • 17–2138%
  • 21–2425%
Age
  • 10s0%
  • 20s4%
  • 30s1%
  • 40s46%
  • 50s34%
  • 60+14%
Weekday / weekend
  • Weekday62%
  • Weekend38%
Day of week
  • Mon15%
  • Tue10%
  • Wed21%
  • Thu8%
  • Fri8%
  • Sat38%
  • Sun0%
Gender
  • Male39%
  • Female61%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩136.8M+270.8%18-10.0%₩7.6M+312.0%010%Sales↑ · Stores↓ · Per store↑
2025Q3₩123.1M-2.4%19-9.5%₩6.5M+7.9%000%Sales→ · Stores↓ · Per store↑
2025Q2₩43.4M-66.6%200.0%₩2.2M-66.6%000%Sales↓ · Stores→ · Per store↓
2025Q1₩68.1M-38.3%20+17.6%₩3.4M-47.5%120%Sales↓ · Stores↑ · Per store↓
2024Q4₩36.9M-63.6%20+42.9%₩1.8M-74.5%015%Sales↓ · Stores↑ · Per store↓
2024Q3₩126.1M-31.7%21+50.0%₩6M-54.5%105%Sales↓ · Stores↑ · Per store↓
2024Q2₩130.1M+0.4%20+42.9%₩6.5M-29.8%415%Sales→ · Stores↑ · Per store↓
2024Q1₩110.4M+74.1%17+41.7%₩6.5M+22.9%306%Sales↑ · Stores↑ · Per store↑
2023Q4₩101.3M+26.5%14+16.7%₩7.2M+8.4%007%Sales↑ · Stores↑ · Per store↑
2023Q3₩184.6M14+27.3%₩13.2M007%
2023Q2₩129.6M14+16.7%₩9.3M207%
2023Q1₩63.4M12+9.1%₩5.3M008%
2022Q4₩80.1M-44.4%12+9.1%₩6.7M-49.0%108%Sales↓ · Stores↑ · Per store↓
2022Q3110.0%019%
2022Q212+9.1%218%
2022Q1110.0%009%
2021Q4₩144.1M11₩13.1M009%
2021Q3₩155.1M11₩14.1M009%
2021Q2₩140.8M11₩12.8M009%
2021Q1₩80.3M11₩7.3M009%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.